Can a small business blog compete in a space overrun with content?
How can you show your best readers you value them?
Are the easy days of marketing on the internet over?
I’ve been reading Mark Schaefer’s {Grow} blog for a couple of years now and I read and recommended his latest book ‘The Content Code’ towards the end of last year. It’s a blog well worth subscribing to, it’s full of challenging ideas for content creators.
When I heard Mark was coming to Dublin, teaming up with Ian Cleary for the Content Mastery Summit in May I didn’t hesitate to buy a ticket, but what will we learn on the day?
I’m lucky enough to be interviewing both Mark & Ian for this podcast. This week I spoke to Mark, just before he headed off to SXSW.
Find out if he thinks there is hope for small business bloggers below:
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | RSS
Mentioned in this week’s show:
- Facebook Instant articles
- Buy tickets for Content Mastery Summit
- Mark’s post on Facebook notes and the future of blogging.
- Get Mark’s most recent book ‘The Content Code
’* - Mark’s blab with Chris Brogan
- Read Mark’s blog
’*This Weeks Challenges:
If you are following along with my weekly challenges here are two inspired by my conversation with Mark:
- Identify members of your Alpha audience
- Create a plan for rewarding them
Your Turn
I’d love to hear how you are getting on with the challenges so leave me a comment below. Also, do let me know if you’re planning to go to the Content Mastery Summit, I’d love to meet up for a coffee and a chat.
*Affiliate link (I get a small cut if you buy the book via this link)
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