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You are here: Home / Archives for Podcast

How To Build Community Through Influencer Marketing – The Digital Marketing Superhero’s Club Volume 1 Chapter 20

July 29, 2019 by Amanda Webb

How To Build Community Through Influencer Marketing – The Digital Marketing Superhero’s Club Volume 1 Chapter 20

This is the last chapter of volume one of the Digital Marketing Superhero’s Club Podcast. It will return later in 2019 with volume 2.  I love influencer marketing. There you go, I’ve said it. I know it’s an unpopular opinion. I know you could bury me in examples of bad influencers, but when it’s done […]

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Filed Under: Podcast, Social Media

Is It OK? What Can Satirical TV Tell Us About Hashtags?

July 22, 2019 by Amanda Webb

Is It OK? What Can Satirical TV Tell Us About Hashtags?

Is it OK? That’s the question that Channel 4’s topical comedy show The Last Leg asks it’s viewers each week… Actually no it’s not, not quite. They ask #IsItOK and hundreds respond. It keeps us watching the live show during broadcast and Twitter in the breaks. So what can a business learn about hashtags and […]

http://traffic.libsyn.com/spiderworking/superhero-volume-1-chapter-19.mp3

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Filed Under: Linkedin, Podcast, Social Media

How Monzo Is Making Banking Fun – The Digital Marketing Superhero’s Club Volume 1 Chapter 18

July 16, 2019 by Amanda Webb

How Monzo Is Making Banking Fun  – The Digital Marketing Superhero’s Club Volume 1 Chapter 18

Banks and banking are boring right? No matter how many trendy branches with coffee and couches they open up it’s hard to kick the image. But Monzo have. Sarah Clay tells us about the social media campaigns that make them stand out and scare the boredom away. Join the club Be sure to subscribe to The […]

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Filed Under: Case Study, Podcast

Hellmann’s, Food Waste & Purpose Led Marketing With Eleanor Goold

July 3, 2019 by Amanda Webb

Hellmann’s, Food Waste & Purpose Led Marketing With Eleanor Goold

I don’t know what emails to send to my subscribers. I think the fear of building a list starts with that statement. You worry that you’ll build a list and then commit the deadly sin of never emailing them. Today we will look at some emails you could and should send to your subscribers. There’s […]

http://traffic.libsyn.com/spiderworking/superhero-volume-1-chapter-17.mp3

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Filed Under: Case Study, Newsletters, Podcast, Strategy

The Results Are In: How Did Glamping Under The Stars Benefit From 30 Days Of Video? – The Digital Marketing Superhero’s Club Volume 1 Chapter 16

June 25, 2019 by Amanda Webb

The Results Are In: How Did Glamping Under The Stars Benefit From 30 Days Of Video? – The Digital Marketing Superhero’s Club Volume 1 Chapter 16

Does creating video for your Facebook page really make a difference to your business? Or is it just a waste of time? This week’s Superhero, Kyra Fingleton from Glamping Under The Stars tells her story and tells us what she got from creating 30 days of video. Join the club Be sure to subscribe to The […]

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Filed Under: Case Study, Facebook, Podcast

How FOMO Helped Boost Atomicon’s Success – Volume 1 Chapter 15

June 18, 2019 by Amanda Webb

How FOMO Helped Boost Atomicon’s Success – Volume 1 Chapter 15

I remember the first conference I went to after Twitter had become popular that didn’t have a hashtag. Back then I was an obsessive tweeter. I just didn’t know how to connect my joy with the others in the room and amplify it beyond without a tag. It seemed such a missed opportunity. Conferences and […]

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Filed Under: Podcast, Social Media, Strategy

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