Eamonn was sitting in the corner scribbling in a notebook. I glanced, decided not to disturb him and went back to chat to the other Sage Business Experts.
We were in Newcastle at the headquarters of Sage. Eamonn, myself and the other Irish Sage experts had flown in very early in the morning, the flight had been full of conversation despite my assurances that I’d snore my way across the sea.
What was Eamonn doing in the corner? He was writing into what I like to call his ‘little book of stories’. He was jotting down a conversation we’d had with a fellow traveler that morning.
Later on, Eamonn gave a presentation to the group on the power of storytelling and I knew I’d have to grab him for an interview for the Podcast. We decided to record it on Blab.
We hear the term ‘storytelling’ bandied around a lot but what exactly does it mean? What benefit is there in dropping stories into our blog posts? How do we do it?
Find out in this weeks Blogcentric podcast. Eamonn also gives you three tasks (and I add one) to complete this week in order to write better blog posts.
Listen to find out how to leverage the top content on your blog:
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | RSS
Here are 5 key Storytelling tips from the interview:
- Storytelling makes your blog posts stand out in an age of content overload
- Stories touch you, they make you feel. Emotion = reader engagement
- You don’t have to tell big stories. Day to day conversations can spark engaging stories
- Storytelling is persuasive, it adds a layer to your writing
- Always be on the lookout for anecdotes and interesting stories
Other resources mentioned in this podcast:
- Congregation an annual gathering of digital heads in Cong, Co. Mayo (Home of the Quiet Man movie)
- Here is the post I wrote to get my ticket to Cong: How I Learned To Stop Worrying About My Blog &
- Love My Stats. It’s the post that persuaded me I needed to do more storytelling.
- More about the Sage Business Experts program.
- Eamonn’s website
- Eamonn’s book on Amazon (affiliate)
- Video I created from photos taken on our voyage to Newcastle (as mentioned by Eamonn)
Finally, you aren’t getting away without homework:
1. Be curious – always be on the lookout for stories
2. Write a story as part of a blog post. Start when something happens in your story (backstory later)
3. Experiment – Write a story into one of your blog posts this week
4. Keep a little book of stories – write one down every day
You might have noticed I got a head start with some of this in the first few paragraphs of this post 🙂
Next week the podcast will be back to the usual format and I’ll report on my progress. I’d love to know how you are getting along so do leave links or comments below.
If you enjoy my podcast please subscribe and give me a review on or .
Do Facebook ads make you tear your hair out? Let us manage your Facebook ads for you. We'll save you time and improve results. Get A Quote Now.
