LinkedIn is killing creator mode
If you switched LinkedIn creator mode on to avail of extra features like live streaming and enhanced analytics, you may be surprised to know that this mode is going away.
But the features aren’t.
Although LinkedIn is killing creator mode it is going to make most of the tools available to all. With one exception. Profile hashtags that highlight the topics a member likes to talk about will disappear.
This is fuelling rumours that hashtags are becoming less relevant on the platform.
No more Facebook API for groups
Facebook groups have long been the only choice for building a community. There are other options like Slack, Discord and even LinkedIn groups, but Facebook has been the top solution. Mainly because they’re easy to set up and because most people have a profile they can join from.
But this week Facebook announced that they are ‘Deprecating the Facebook Groups API’.
What does this mean for group owners? It’s not 100% clear but it could limit the ability of all third-party tools to connect with groups. That could affect, scheduling, engaging and even live streaming.
Could this spell the end for Facebook groups? And if it does, what else will Facebook fill our feeds with?
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Trending topics on Threads
Is copying your competitor a good move? I’ve always said no but maybe the people at Meta know better.
Apparently, Threads is working on a ‘Trending topics’ feature, just like the one on Twitter/X. Instaboss Adam Mosseri seems lukewarm about the whole thing claiming it won’t help platform growth, but seeing as users have requested it they’re going to do it anyway.
This will bring Threads one step closer to clonedom (is that a word) with Twitter. Which may be a comfort to those of us who abandoned X for Threads.
Write articles on X/Twitter
X has made your links less noticeable and less clickable. So if you want to push traffic to that amazing blog post you just published, you won’t get much response from there.
It seems X wants your content for itself. The long-rumoured article feature is finally rolling out to premium subscribers. When you write an article on Twitter the thumbnail looks way more enticing to click than a website link.
You should, of course, always keep your content on your website, but reposting the same stuff to Twitter could help you reach more of your audience with your long-slaved-over blog posts and articles.
Sort post replies on X
If you are big on X, staying on top of comments can be a challenge. If you’re reading a thread on X, finding the good amongst the random is a challenge.
But X may have a solution. Just like on other platforms, it looks like you’ll be able to filter comments by ‘Trending’, ‘Most recent’ and ‘Most liked’. Which will help you find the best comments to respond to.
This will be a great time saver for marketers and social media managers.
WhatsApp and third-party messaging
Could we soon be iMessaging on WhatsApp? Or Telegramming, or Signalling, or… do people still use Viber?
It’s possible as part of the Digital Marketing Act in Europe, that insists that messaging apps should open their services to other chat apps.
WhatsApp’s solution is to offer their platform to other apps, but only if they sign up for the same double encryption and privacy standards it has in place.
For many marketers who have customers globally, this could be huge. WhatsApp is big in Europe but has a much smaller uptake in countries like the US.
LinkedIn AI prompts for networking
Have you noticed a new tab in LinkedIn connections? It’s labelled ‘Catch Up’ and it seems to have… annoyingly… added notifications about birthdays, new jobs, and more to it.
If you click on any of these it gives you AI prompts to respond. This is great if it helps you engage and network more with your connections, but it could also mean we get *even more* annoying, AI-generated, impersonal messages on the platform.