Ever since algorithms were created on Facebook they have been frustrating businesses and users. The ever-changing nature of what you see in your feed keeps marketers on their toes.
In a move that seems to mimic TikTok, mobile Facebook users will start seeing the ‘home’ page when they log in. As before this will show some posts from the people and accounts they follow but also algorithmically selected content that it thinks we will like.
You’ll also have a ‘Feeds’ tab with a chronological feed from the people, pages and groups you follow. You’ll be able to filter this to just friends, just pages or just groups.
This could mean that page and group reach will tank when their engagement is low. Those with more active communities could see reach rise as they appear in the Home tab.
Although billed as a massive update, it’s just a tab on the mobile app, for now, not much changes.
Adam Mosseri – it’s only a test
Is it ok to get a whole bunch of people to sign up for one thing, and then change it into something completely different? Even if they don’t pay for it?
Is it more important to embrace change in your business so you can continue to grow?
That’s what Instagram has been trying to do and its customers aren’t happy.
Kylie Jenner, famous for sending Snapchat’s share price through the floor after she tweeted about them, shared a viral image asking for Instagram to become Instagram again. An online petition is gaining tens of thousands of signatures.
It was enough to get Insta Boss Adam Mosseri to share a post telling us all that the new full-screen feed is ‘just a test’.
Instagram has now bowed to pressure and has declared an end to the full-screen test, plus you’ll see less recommended content in the feed.
LinkedIn Business Manager
If you manage multiple pages and ad accounts on LinkedIn you’ll soon find it less complicated.
LinkedIn just launched Business Manager. One place where you can manage all your business assets. Once you set it up you can add or request access to pages and ad accounts. You can add and remove admin access and share audiences.
It’s similar to Facebook Business Manager.
This doesn’t just appear, you’ll need to set it up. Once you do, your life will get easier.
Go Bold With Your YouTube Descriptions
Without the use of headings, bold sections, italics, and strikethroughs, your online copy can lose impact. On both LinkedIn and YouTube descriptions, we’ve always had to find creative ways to draw our reader’s eye through the text.
But now on YouTube, you will be able to use text styling.
By adding some simple icons you can mark text as *bold* _italic_ or -strikethrough-
TikTok auto captions
I know I’ve said it so many times I’m beginning to bore you, but captioning your videos is extremely important for accessibility and for user experience.
On TikTok, the onus on captioning has always been on the creator. They could choose to switch captioning on and edit the ‘auto-captions’ that appeared.
But now TikTok is allowing viewers to switch on captions, even if the creator hasn’t. (Instagram already does this). TikTok is also offering translations of captions, descriptions, and stickers.
This means more opportunities to reach a global market with your content.
Twitter Community Hashtag Topics
Once upon a time, hashtags were useful on Twitter as a discovery tool. You could categorise your tweet with a tag and expect to be found in searches.
But somewhere along the way, they stopped being helpful. That could change. Twitter is now going to add hashtag topics to communities. This will be a section at the top of the community showing tags used in order of popularity.
It could make communities almost interesting again!
Instagram Walkie Talkie
This could be fun. Instagram is working on a Walkie-Talkie mode for private messages. You’ll be able to click a button to talk to people in the chat. Just like the real thing.
If I was a kid, I’d have loved this!
Of course, this isn’t their idea, it’s a concept stolen from messaging app Voxer.