Twitter location spotlight for professional accounts
Compared to other social networks, a Twitter bio is very basic. Text, link, photo. That’s it. But soon professional accounts for bricks and mortar businesses based in the US, UK, Canada, and Australia will be able to add more info with ‘Location Spotlight’.
It allows you to display your business location, hours, and additional contact info. When you do that it adds a ‘Get directions’ and ‘Contact’ button to your profile, making it easier for customers to find and engage with you.
Twitter Product Drops
When you launch a new thing you want as many of your audience, and as many of your customers to know about it as possible. And a good way to do that is to tease it ahead of time. There are lots of ways to do that, by email, with social media posts, and with ads.
With Twitter Product Drops you’ll be able to remind people who want your product when you launch. Your audience will be able to click a ‘remind me’ button pre-launch so they get a notification 15 minutes before the launch. This is similar to Instagram countdown timers.
It will be a great way to get fast sales from your biggest fans when you launch. It will also help those fans and creators you work with create FOMO as they secure their purchase.
Twitter is currently testing this feature with big brands including Lego and Dior.
On the downside, Twitter shops are still only available to US Businesses.
New tools for LinkedIn Creators
LinkedIn wants to twist your arm to become a creator on the platform. I guess more content means more space for ads.
It’s rolling some new tools that might tempt you to make the switch to a creator profile. Firstly, more creators will get Audio events (not me). These are similar to Clubhouse or Twitter Spaces and will be tied to events the same way live streams are.
Plus, as we discussed on the Digital Coffee before, you can add a link to your profile card and soon, you’ll be able to embed a follow button on websites.
What are creator profiles? They’re a different style of feature you can switch to at the click of a button, when you switch you get lots of new features but your key CTA changes from ‘Connect’ to ‘Follow.’
Are these features enough to make you switch? And does switching make you a creator?
Boost your LinkedIn Events
Learning social advertising is hard and it’s something few businesses have time for. That’s why so many lean on the ‘Boost Post’ function.
Just over a year ago, LinkedIn launched ‘Boost post’ for company pages. Just like on Facebook this is a shortcut to advertising your business.
Now they’re expanding ‘Boost’ to events, which means you’ll be able to get your real-life and live stream events in front of more people and boost attendance and video views for company pages.
At the moment ads are only available for company pages, let’s hope they roll out something similar to creator accounts in the future. Could that be why it’s pushing creator accounts so hard?
When you create a video on YouTube it’s there forever, unless you take it down of course. For creators who cover non-evergreen content, like social media tutorials, this is a pain. Something changes but your older video has so much engagement you don’t want to remove it. So you upload a new version and link to it in the captions and the comments.
Soon you’ll be able to update the video with ‘Correction’ cards, these will appear on the video itself and you’ll be able to either add a text-based update to your video or link to a newer video covering the update.
Instagram Remix for photos
At the moment we can share Instagram posts to stories, and we know Instagram thinks this is boring. It’s tried to make it harder to do, and even said it would demote stories that did it a lot.
Now it’s looking at new ways to share images. We know it’s been working on an official re-gram and now it looks like it’s going to encourage people to share photos into a Reel.
The option to ‘Remix’ is appearing for some people when they click the three dots above the image. How will people use this? We’ll have to wait and see.
Is Facebook Learning On The Way?
Since lockdown learning online has become the norm. Although in-person workshops are back, people have got a new appetite for online courses.
Is this why Facebook is rumoured to be considering launching its own learning platform? From an email sent to some Facebook users, it seems that Facebook will allow individuals to run their own courses on the platform, just like on Udemy and other learning platforms.
Would you be willing to sell your course via Facebook? Is this yet another way Facebook is trying to own the internet?
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