Google require a disclaimer for AI political ads
Could AI be the next thing that sways the vote?
Google just announced that from November onwards, people running political ads will need to add a disclaimer if they used AI to create the ad.
We know political campaigns, particularly in the US, will use every tactic no matter how shady to get the vote. We also know that Deep Fakes are becoming more convincing, you can pretty much make anyone say or do anything.
This means that AI could certainly be used to hoodwink voters. Will adding a disclaimer change this? When we see something with our own eyes we tend to believe it, disclaimers will have a hard job to combat that.
TikTok in-stream shopping
One of the reasons social selling is failing is trust. There have been so many dodgy scams that people tend to go to more trusted retailers for their online shopping.
But TikTok isn’t giving up on shopping. First spotted in the UK in July, some users in the US are now seeing a ‘Shop’ tab alongside the ‘For You’ tab.
Inside that tab are apparently random products, many of which are sourced in China. Also, many of these are from retailers banned on Meta for including fake reviews. If TikTok is going to succeed, surely it needs to prove products in the store are not dodgy.
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Attribution & TikTok ads
People don’t want to leave a highly engaging social media site to visit your website. Or at least that’s what many social media platforms claim. But that poses a problem for advertisers.
If people aren’t going to click, will your ads actually work?
That’s one of the reasons that many social networks will claim credit for a sale on your website even if the user didn’t click the ad. It will tell you they saw the ad and at some later stage converted.
Meta does this automatically but on TikTok you have to switch this attribution window on. TikTok is now encouraging you to do so. A report shows that conversions from TikTok ads are being undervalued by 73% because people aren’t taking into account the view to buy attribution.
Promote your YouTube channel
Growing YouTube subscribers is hard work.
But for businesses with a budget, it just got way easier. You can now set up a promotion from your YouTube dashboard that will promote your channel with a big ‘Subscribe’ button.
Just choose an account, a video, an audience and a budget. The feature is still in Beta but it will be interesting to try it out and see if it gets results.
Hide your like activity on Instagram
People are less likely to post on social or even engage in social than in the past. Instead, they use private messaging tools like WhatsApp or Messenger.
It’s clear that Instagram is trying to tackle low engagement levels by adding new tools. We’ve seen this over the last few weeks with comment highlighting and a push for users to add more interactive stickers.
But now it’s giving users more control over who can see our engagements. If you don’t want everyone to see the posts you’ve liked on the platform you can now either limit who can see your engagement to a circle of friends or to everyone. This could stop some online bullying and stalker activity. It could also stop your boss from seeing when you like a post from a rival brand.
LinkedIn branded content library
LinkedIn recently launched a brand partnership tool, which lets you declare your collaboration when you post.
And now there’s a library where you can find brand collaboration posts from others. LinkedIn has been forced, by new EU regulations, to launch this transparency tool, but it’s also a handy way to find out how people are working with brands, identify creators you want to work with or help you find inspiration for your own collaboration posts.
WhatsApp Channels for All
WhatsApp channels are almost like a curated newspaper just for you. Subscribe to the channels that match your interests and pick up the latest news stories there. It sounds kinda fun. There’s no pressure to comment (you can’t) it’s just a space to catch up on the topics that interest you
Until now these channels have only been available in a few select countries. But Mark Zuckerberg announced on his Instagram channel this week that soon they will be rolled out worldwide.
I’m looking forward to seeing how useful these could be for individuals and for businesses.