New Reels Ads On Facebook
According to Meta half of the people they surveyed have messaged a business after watching a Reel from them.
And now you can promote Facebook and Instagram Reels in ads manager. Previously you could boost these in app but ads manager gives you way more control. You’ll also be able to add a CTA button to your Reel there.
Meta is also launching ‘Click to messenger’ ads for Facebook Reels.
This could be an effective way to reach and engage more people with your ads.
Collaborative Collections On Instagram
Is Instagram having a swipe at Pinterest with its new Collaborative collections? Now when you save a post you can choose to share it with a collaborative collection that selected friends can contribute to.
These collections are only visible to collaborators. You can discuss them in chat groups which could make them great for planning events, weddings, interior design or even your next social media campaign. Previously this has been something Pinterest has excelled at.
https://help.instagram.com/3129045784070725/
LinkedIn DM groups
You know what I hate… most of the time?
Group messaging.
The lack of personalisation can make them seem cold and annoying.
Yet I inadvertently started a group chat on LinkedIn last week. As I attempted to get more of our regulars to join the Digital Coffee extra shot on LinkedIn, I accidentally sent the post about it to a bunch of people at once instead of one at a time.
It seems this is a new feature from LinkedIn and one I’m imagining could be super annoying once people start replying.
Group chat has been available on LinkedIn for a while but this sharing a post to a group just smacks of spam.
GA4 custom channel groups
Something new that popped up when GA4 launched was ‘Default Channel Grouping’. This is a new way that Google gathers together traffic.
For example, ‘Organic Social’ groups Facebook, Instagram, LinkedIn etc into one bucket. ‘Organic Search’ gathers all your unpaid search traffic.
If you’re familiar with the ‘Medium’ dimension, channel grouping is similar, but until now you couldn’t customise it.
You still can’t customise Default Channels, but a new update will let you create your own channel groupings and apply them to reports.
For example, Google suggests you could use these to monitor specific campaigns by region and social network. You’ll need to implement UTM Tracking to add campaigns to a group but if you do it could be an effective way to see results.
https://support.google.com/analytics/answer/13051316
It’s OK you can use CapCut for Reels
According to a Q&A from Adam Mosseri in his stories, rumours that your content would be demoted if you used CapCut (owned by TikTok) were untrue. As long as there’s no watermark you’re OK.
Which makes sense right? Instagram want great content and it’s much easier to create great content off app.
What Elon Did Next
This week Elon Musk announced in a Tweet that only verified accounts would appear in the ‘For You’ feed. The For You feed is the main feed you see when you log in. It used to be full of people you follow, but now it’s a mix of people you follow and randomers.
But what does this announcement actually mean? Many thought you wouldn’t see tweets from non-verified followers. But Musk clarified that you will still see the people you follow but only tweets from verified users that you don’t.
Also only verified users will be able to vote in polls, which probably means he’ll get more of the answers he wants in his own polls.
We’ll see
Donation buttons for the Instagram feed
Engagement buttons are creeping into the Instagram feed. We’ve had the event notification one for a while and now it looks like a Donation button is on the way.
Spotted by reverse engineer Alessandro Paluzzi this could be a great way to expand fundraising on Meta. But does it spell a move towards more engagement buttons and perhaps even links?
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