AI will write your LinkedIn profile
Writing about yourself is tough. Even gifted writers can struggle when it comes to writing a bio or a LinkedIn profile that is all about them.
But LinkedIn AI is here to save the day. A new profile writing AI tool will take your notes and turn them into your headline and about sections.
Will it be as good as what a talented copywriter could do for you? Not yet, but it could help you stop procrastinating over what to write.
It’s currently only available to LinkedIn Premium subscribers.
WhatsApp adds new group features
Do you use WhatsApp as a business tool? Over the last year or so it’s been pushing business tools, including its Slack clone, ‘communities’.
Although many of us don’t have communities yet, we could soon see access to new group features.
The first one is the most valuable. When someone joins your WhatsApp group by a link or QR code, group admins will be able to approve them.
This could stop random weirdos from getting into your private conversations.
The second feature will tell you the groups you share with others.
https://blog.whatsapp.com/getting-more-out-of-groups-on-whatsapp
Instagram reminder ads
Reminders are one of the only interactive features we can add to our Feed posts on Instagram. You can use them to promote an event, a flash sale, a live show… or anything that happens at a specific place and time.
Now you’ll be able to create ads for those reminder posts. People who click the reminder button will get a notification one day before, 15 minutes before, and when the event starts.
It’s a great tool for businesses that rely on flash sales or who run events.
https://business.instagram.com/blog/reminder-ads-and-ads-in-search-results
Meta verified arrives in the US
Meta verified must be working. This week Meta is rolling out their paid-for subscription offering to the US.
Why is it popular? Australians and New Zealanders’ have been reporting that they are getting disabled accounts reactivated, and even Ad accounts restored.
One person in Mari Smith’s Social Scoop Facebook group said they even got an apology when their ad account was restored.
Paying for customer service is controversial but many will sign up out of pure desperation. Will you?
Facebook still rules the socials
Facebook is the most popular social network in the US, but it’s slowly declining.
That’s according to a study from Edison Research.
46% of US social media users over the age of 12, cited Facebook as the platform they most frequently use. That rises to 74% in the over 55s and plummets to 20% of those up to 34 years old.
This initially sounds like good news for Facebook, but that’s a 6% decline for the older audience and 14% for the younger audience on the previous year.
That means Facebook is still the network of choice for many, it’s still the place to be particularly for older users but you need to keep your options open.
https://www.marketingprofs.com/charts/2023/48925/facebook-social-platforms-used-most-in-2023
Pay to reply on Twitter
When Musk launched Twitter Blue he promised increased visibility to subscribers. A prospect that seemed enticing to businesses struggling to reach their audience.
This week we discovered one way that Twitter Blue subscribers would achieve this. In replies.
This means if you’re trying to grab the attention of a high-powered user, your replies will no longer get lost in a sea of comments.
According to Musk, replies will be prioritised by:
- People you follow
- Verified accounts
- Non verified accounts
If too many people get verified you could still struggle to be seen.
https://www.socialmediatoday.com/news/Twitter-to-Boost-Replies-from-Twitter-Blue-Subscribers/645393/
Go Live to just your friends on Instagram
Closed, private communities are increasing in popularity. The likes of Discord and Slack are taking the place of groups on other social networks.
But what if you could choose a select group of people to share content with? Many social networks offer a version of this already. Facebook allows you to share with a group of your friends as well as all your friends or publicly. Twitter has circles.
Now it looks like Instagram is working on an option that will allow you to go live to just the people that you follow back. This could help you cut back on abuse and help you share with the people you value the most.
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