Double Verification on Twitter
Verification on Twitter used to be a badge of honour and legitimacy. For businesses and public figures, it proved that you were the real deal, not someone pretending to be you.
But with Elon Musk’s new Twitter offering verification to anyone who pays $8 a month that legitimacy is lost. Some businesses will pay to keep their blue tick, while others won’t.
But that’s OK because Twitter is adding a second verification badge called ‘Official’ which will appear under the blue tick (if it’s in place). They’ve already started lashing this out to businesses and public figures.
Does this make the blue tick worthless?
Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book
TikTok is top for Teens
In case you missed it… teens love TikTok. In a new study from Piper Sandler it unsurprisingly tops the list of ‘primary network’ used.
What’s also interesting is that Snapchat is in a strong second place, 10 percentage points above Instagram. So if post-teens are your target market, those are the top platforms to watch.
Instagram live producer
At last! Your Instagram live streams can get the pro treatment. Instagram just launched ‘Live Producer’ a web-based interface that will connect your Instagram live to live streaming software.
It takes a bit of tech set up but it’s not too complex. Once you’ve set it up you will be able to go live using software which can:
- Let you add text and graphic overlays
- Let you switch between camera and audio sources
- Play in video clips
And lots more.
Will this make live streams better?
YouTube ‘Go Live Together
Maybe all videos will be vertical in the future? Right now it’s hot. Not only is Instagram launching a new live producer but YouTube is expanding its ‘Go Live Together’ feature.
It looks like a copy of Instagram Live with guests joining in a vertical format. This could be great for YouTubers who already have an active following and want to reach a new mobile audience.
Facebook professional mode for all
Facebook is embracing creators/influencers with its professional profiles. These profiles, which are part of your existing Facebook profile come with a host of features that can help you monetise and measure your content. This includes, for the first time, analytics that shows you data on reach and engagement on your personal account
Up until now, these profiles were only available to a select group of users, now they’re rolling it out to anyone that wants it.
Tools like these offer an alternative revenue stream not just to creators but to Facebook itself.
WhatsApp officially launch communities
WhatsApp knows groups can be confusing and messy. So it’s launching communities, but not in the way we initially imagined when it was rumoured.
Communities will be collections of groups that you can message as one entity. For example, if you are in a business collective, you may have different splinter groups for events you attend and shared interests alongside the main group. With communities, you’ll be able to gather these together in one spot.
It sounds complicated but I figure when it’s fully rolled out we’ll begin to see something similar to a Slack or Discord community.
Add music to Instagram images
Instagram is testing adding music to still image posts. If you have the new feature enabled you’ll see a prompt to add music when you post. You can search the music library to find just the right track. You’ll also need to be in the test group to hear the music in the feed.
- Could having a soundtrack on an image keep people viewing for longer?
- Could it add context to your post?
- Could it be better for accessibility?