Multi-Link Insta Bios
One of the best things about Instagram (and one of the most annoying things) was the lack of linking. For so long we just had one link in our bio to direct our followers to.
For some, the solution was to use a service like Link Tree or to create a page on their website specifically for Instagram. But that could be about to change.
Instagram is testing the option to add more links to your bio. You can see it in action on some creator accounts including @sarahpagehair. You can see one link fully displayed with an arrow leading you to view two further links.
This could hit services like Link Tree hard but is way more user-friendly for smaller businesses.
https://www.socialmediatoday.com/news/Instagram-Testing–Multiple-Links-in-User-Bios/633203/
New Twitter Stat – What Does it mean?
Twitter analytics had been broken for ages. When you clicked the chart icon under your tweet you’d just get an error message.
And now it’s being replaced with something new. An ‘eye’ icon has started to appear under tweets on mobile, next to it you’ll see the number of ‘views’ that tweet has had. And when you click the eye it brings you into analytics for that tweet.
But what is a view? The Impression account in stats is always higher so it’s not the same thing. Could this represent a true reach statistic? Something that has long been missing from Twitter? We’ll have to hope Twitter will eventually explain.
TwitterTok
Get your vertical videos on Twitter, it’s going a bit TikTok.
It doesn’t seem so long ago that Twitter videos were cropped to small slices in your feed. But not anymore. As of this week not only can you upload a full vertical video, that when clicked fills the whole screen, but when you scroll up from that video you see another, and another, and another. Just like TikTok and Instagram Reels.
It’s a bit annoying, we’re going to have to reformat our videos for the vertical feed but at least it’s consistent across all social platforms now…
Music for your Instagram ads
In case you hadn’t noticed. Reels are the big thing over on Instagram right now. But if you wanted to boost a Reel, or make an ad with a Reel you couldn’t if it included music from the Instagram music library. How annoying!
And in many ways, this is still the case. But there is now a workaround. When you create an ad for the Reels placement you’ll now be able to add music from the Meta sound collection. You can choose one track or you can select up to 5 which Meta will dynamically test alongside your ad.
This is great for smaller businesses who don’t have the budget to licence music for use in their ads.
https://business.instagram.com/blog/new-instagram-ads-help-businesses
LinkedIn Document Ads
When I experimented with LinkedIn ads recently, I discovered that Lead Gun ads, where people filled in a form directly on LinkedIn rather than being sent to a website to receive a lead magnet worked well.
But the process to deliver the lead magnet was complex. You had to either use a third-party tool to connect the lead ad to your CRM or you had to do it all manually.
This week LinkedIn fixed that. A new Document ad will allow people to either download an undated document on LinkedIn from your ad or sign up for it by email. The whole process will happen on LinkedIn.
I’m looking forward to giving this a shot.
Link Stickers and Post Templates for LinkedIn Company Pages
LinkedIn company pages are growing in popularity. There was a time when they were overlooked and static. For many companies, the only reason they had one was to run recruitment ads.
But times have changed and now many of the features available to LinkedIn profiles are now available on company pages. This week two features that have only just been rolled out to profiles are now available for company pages.
Template posts, which are similar to Facebook’s text on a collared background post, make your text updates stand out in the feed. And the link sticker is a great way to make your links more interesting.
With these features, you will be able to make your company page way less stuffy and way more engaging. It will be great for social media managers who have struggled with the limitations of company pages for too long.
https://www.linkedin.com/business/marketing/blog/linkedin-pages/new-features
Meta Call Back Ads
Why is it that it seems better to ask a company for a ‘call back’ than to pick up the phone and call them? For a business it can be a great way to get your customers on a call, they don’t have to wait on hold or have their call go unanswered which (hopefully) means they’ll be in a better mood when they reach you.
Now Meta is adding the option to request a call back from an ad. The option will be attached to the ‘Call now’ button available for some ad types.
https://www.facebook.com/business/news/using-call-ads-to-grow-your-business
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