Twitter Edit Button
Did you ever write a tweet, notice a typo and have to go through the whole process of deleting it and writing it again. All that hassle because there was no edit button.
There’s an edit option on Facebook and on LinkedIn so why none on Twitter? Former boss Jack Dorsey was passionate that this feature would never happen, yet just over 4 months after Jack resigned as SEO it looks like it’s actually going to be a thing.
So two things. Yay! This will be great for social media managers and save time and…
This shows there’s someone new in charge and we can expect to see more big changes in the future. More on that soon.
Elon Musk wants in on Twitter
Elon Musk has just purchased 73.5 million Twitter shares, which amounts to 9.2% of the company.
Why does this matter? Musk has been very vocal about the direction Twitter is going in. He tweets political stuff, weird and mad stuff and believes Twitter should allow free speech.
At the moment he doesn’t have decision making power so nothing will change for now, but if he gets more control could we see Musk’s vision of Twitter come alive. And is that a bad thing?
My worry is that ‘free speech’ platforms have quickly filled with hate speech before and that has caused them to fail. Free Speech may be important but it comes with consequences.
https://www.socialmediatoday.com/news/what-to-make-of-elon-musks-buy-up-of-twitter-shares/621534/
New Twitter Ad Formats
Twitter ads have never really taken off the way ads on other platforms have. Could these new ad formats change that?
Twitter is working on three new ad styles:
Interactive Text ads will add larger bolder text with highlighted words that will lead to pages on websites.
Product Explorer Ads will let you show 3D versions of your product that users can swipe and rotate. To buy they click a ‘shop’ button that is part of the ad.
Collection Ads will help you show off more of your product catalogue in one ad. There will be a hero image followed by smaller product images.
These are all e-commerce focussed which shows that Twitter is still invested in shopping on the platform.
https://business.twitter.com/en/blog/new-twitter-ad-formats-pilot.html
TikTok goes audio (kinda)
The problem with live streaming, particularly on mobile apps is that they’re static. Without editing, it can seem unusually hard to watch the same frame of video for longer than a few seconds.
TikTok has launched a new feature that allows you to keep listening to a live stream when you leave the app. This means viewers can still keep up with your live stream and are less likely to leave when they get distracted.
Once again this shows the power of audio and how it can be easier to consume longer form content this way than on video. Remember the audio on your videos is just as, if not more important than the visuals.
Easier Reels editing
One of the things that I find holds a lot of businesses back from using Reels and TikTok effectively is editing. It looks complex and for many it is.
Instagram just updated its editing interface making it easier to achieve what you want. It’s more user friendly, you can now tap on clip thumbnails to reorder and edit them.
Making it easier means more people will be able to create, perhaps diversifying Instagram creators further which can only be good news for businesses who want to buy into their audiences.
https://www.instagram.com/p/CbifT6KPnZ_/
LinkedIn Profile Videos get an upgrade
If you use LinkedIn creator mode for your profile the new features are rolling out fast. Last week they started rolling out new stats, this week they are making it easier to create profile videos by adding prompts.
Creating video, particularly of yourself can be challenging. Interviews are much easier and this new feature is almost an interview. It allows you to choose a prompt and answer it. You’re also going to be able to see how many people view your profile video. This could encourage more creators to bite the bullet and create that video
https://www.linkedin.com/pulse/helping-creators-continue-unlock-opportunities-linkedin-keren-baruch/
Are LinkedIn slideshows on the way?
I love how users have hacked the document feature to become ‘carousel posts’. You can upload a PDF or any size or shape and it will display as a carousel that your audience can swipe through.
But is there a new official slideshow feature coming that will do this properly? It looks like you’ll be able to add up to 20 pictures or videos that can be swiped though. This could save a whole bundle of time as you could create in LinkedIn itself rather than having to use Canva or PowerPoint.
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