Do hashtags get you more views?
For a long time hashtags have been the string that holds Instagram together. But recently, in a bizarre move, the boss of Instagram says that hashtags don’t ‘really’ get you more views on your content. Yet our own analytics show us that they do.
I’m scratching my head trying to understand why he would say this…
Instagram product tagging for all
Word of mouth is one of the best ways to make more sales. But how do you get more? Instagram is on the case.
Originally only for creators but now every Instagram account (in the US) will be able to tag products they use in their posts. These tags will link to the products in Instagram shops so others can buy them.
It’s a great tool for businesses whose happy customers will be able to share the love. But do you want all your friends to buy the same stuff you have?
Meta says no to WatchBait
What would you do to get more views on your videos? Write a great headline to hook people in? Create a thumbnail that teases what’s inside? Now if you do this on Facebook you’re in trouble.
You’ve heard of clickbait, engagement bait, now there’s watch bait. If you are relying on sensationalist headlines and teasers to get you video views this could end up restricting your reach in future.
Facebook says people find headlines, captions or thumbnails that are misleading or sensational or that withhold information that means they have to click to view, annoying so they’re going to use the algorithm to demote them.
Pin latest tweets
Choosing your own algorithm is becoming increasingly popular on all social networks. On Twitter, we’ve been able to switch between ‘Latest Tweets’ or ‘Home’ (the algorithm timeline) by clicking the star icon at the top of the screen. But now Twitter is making it easier, you can choose to pin your latest tweets to the top of your home page so you can quickly scroll to access them. Your timeline will revert to home when you quit the app.
Newsletters for LinkedIn Company Pages
Is your audience engaged on your LinkedIn company page? If so LinkedIn is giving you a new way to connect with your audience. Newsletters, which have been available for profiles for a while are now available to pages.
You can set up and manage your newsletter emails via LinkedIn. Because of its association with LinkedIn this could seem more trustworthy than your own personal email. In fact, when newsletters were first rolled out to individuals the subscription rate was massive.
Why is LinkedIn doing this? You have to have a company page to run ads, if they make company pages better more people will use them and they broaden the audience for their ads product.
But how many newsletters are too many? Will people’s inboxes fill up like GDPR never happened? Or will this prove to be a popular business tool?
New LinkedIn stats for creators
LinkedIn stats on personal accounts are weak. What you can see is valuable but you just can’t see enough. Now if you switch to a creator account you’re going to get new, better stats. They include total impressions (rather than latest post) and better engagement statistics.
This will provide a better way for us to understand what content is resonating with our audience and if we are reaching the right audience.
They are also adding more comprehensive post level analytics.
I can’t wait to get my hands on these.
New Twitter Space Analytics
How is your Twitter space going? Do you even know? The stats are pretty basic.
But now some Twitter space hosts are seeing more, it’s not a whole lot more but it’s something. Not only the number of people who tuned in and replays but also how many co-hosts and how long the show was.
This is useful to see the real reach of your Spaces and if you track over time you’ll see if having a regular show gets more traction.