Articles For Pages On LinkedIn
How can a company build its reputation on LinkedIn? By posting valuable and insightful content. LinkedIn has just given us a new way to do this.
Articles for company pages work the same way that articles on profiles do. Use them to showcase the expertise of you and your staff and to help customers solve problems.
This will give your page more discoverability as people find your articles in search. Plus, you’ll be able to measure results by accessing stats and what LinkedIn call ‘firmographics’ about the people who read them.
“Firmographics are the attributes B2B companies use to segment their target market in order to discover their ideal consumers.”
Instagram map search
How do you find local businesses online? Is it Google? Soon you’ll be able to access them on Instagram too.
Instagram is testing a map view in the explore tab in Australia and New Zealand. You’ll be able to find local businesses, get info like opening hours, and pricing and click through to their Instagram account.
This will make businesses more discoverable in search. It will be great for local businesses but it reminds me of the almost exact same thing popping up on Snapchat a few weeks ago.
Montage – Convert stories into Reels On Instagram
How can you make it easier for customers to use your product? It looks like this is something Instagram has been considering.
It’s working on a new tool called Montage that will turn your stories into Reels. Not only will it create a montage of your story clips but you’ll also be able to select music that it will automatically sync your clips to.
This will make it so much easier for businesses to create Reels.
End cards for Twitter spaces
If you missed a Twitter space there’s not much to get FOMO about. Once a space finishes you can only see the host and the topic.
That’s not enough to make you want to tune in next time.
But now Twitter is introducing a new ‘end card’ for spaces that will display not just the name and the host but also everyone who participated as a speaker.
If people see there were interesting speakers last time, they’re going to want to tune in next time.
Pinterest goes all TikTok
In many ways, social networks are all the same and this makes it easier for users to navigate.
You scroll through the feed, and tap through stories, it’s the same everywhere. But what about mixing it up?
This week Pinterest started testing ‘Watch Mode’. Instead of scrolling and searching you’ll see pins full screen and move to the next one by swiping up Tiktok style.
This could mean you’re pins will get more attention than a scroll by, but will it take off?
More YouTubers Get Community Tab
The community tab on YouTube is a place where creators can post engagement content and polls, that will help them build stronger connections with their audience.
Until now, to get this option you had to have 1k followers. But from 12th October, YouTube is opening it up so that YouTubers with 500+ subs will also have access.
Although this could help you build relationships it also means there’s yet another place to create and post content.
Instagram is considering fan subscriptions
It looks like Instagram is going to follow Twitter’s lead and create a fan subscription service.
This could be a new revenue stream for influencers on the channel and it could be a whole new way to generate income for creator based businesses.