LinkedIn service pages for profiles
The best place to do business on LinkedIn is your profile. Yet you need a company page to promote what you do.
Not anymore. LinkedIn has added the option to add a service page to your profile. You can talk about your services, add tags, and solicit reviews.
This will be a great tool for freelancers and could increase the discoverability of your profile for potential leads.
But now you have your recommendations and reviews. Will this mean you have to ask people twice to review you on LinkedIn? How will you decide where to channel your testimonials?
Instagram DM automation for all
Instagram direct messaging is where the business magic happens. But what if you get a lot of DMs? Automation can help, but up until now if you wanted to do that you had to have a certain number of followers.
This week Instagram lifted that follower limit. Now you can create bots to both respond to messages and engage your audiences.
I’m looking forward to seeing how businesses use this.
YouTube Chapter Listings Appear In Search
When you find a video in a YouTube search, how do you know if it’s worth investing time watching it? This week YouTube announced that it’s going to make it easier for people to browse your video in search using chapters.
Underneath the search result, you will see screengrabs of each chapter with a title. This will make it easier for viewers to know if they should click play and which part of the video to click play on.
To optimise for this, consider the frame that shows for each chapter stop. Consider each chapter stop as an episode of a video that will make sense even when detached from the main video.
Twitter Untag Gets Closer
Untag yourself on Twitter is one step closer. It’s now called ‘Leave conversation’. If you leave, the initial tag will become unclickable, your tag will be removed from replies to that tweet, people will be prevented from mentioning you in the thread and you won’t be able to rejoin.
This will be such a great tool for keeping you out of unhelpful conversations and will decrease the stress you may feel each time someone replies to a tweet.
TikTok partners with Canva and Vimeo
TikTok really wants businesses to up their video creation skills. They’ve just partnered with Canva and Vimeo Create. You’ll now be able to publish the videos you create on those platforms directly to the TikTok ads manager.
Both tools have lots of cool templates to play with, this could make it much easier for smaller businesses to try TikTok ads.
Twitter verification rollout paused again
Being verified on Twitter can be important for businesses. If you are verified, that’s a signal of trust, it marks you as a legitimate business.
But once again Twitter has had to pause its verification rollout. There have been problems with fake accounts getting verified.
It won’t affect existing applications but they are currently closed to new ones. The problem seems to stem from the automated processes and lack of human intervention. Let’s hope it’s fixed soon.
Instagram Reel Share Count
Instagram has been experimenting with social proof. They’ve experimented with hiding like counts on posts and given us the option to decide if we want to see likes.
But now they’re testing something that gives you more social proof. It seems they are considering showing the number of times a Reel has been shared via direct message. Is this a good idea?
For businesses, this social proof can help you get even more shares and engagement. But what about individuals?