LinkedIn AI post ideas
LinkedIn wants more content, maybe because more content means more ad space?
One way they can get that is by making it easier for us to create.
This week LinkedIn users have been reporting seeing a new AI prompt when they create posts The new feature pulls up AI-suggested topics based on the skills you have listed in your profile.
This will take some of the pain away from wondering what to post and help blast you into posting action.
But more content on LinkedIn means there is more stuff in the feed, inevitably that will result in a decline in reach. We’ll have to work even harder to stand out and reach our audience.
Linkedin Company Page Messaging
For years LinkedIn Company pages were nothing more than a place you could link your profile to so you could show where you worked.
But now they are a fully fleshed part of the LinkedIn ecosystem. It looks like they’re about to become even more relevant.
As spotted by Ervin Kalemi, you may soon be able to send messages to company pages. This could be great for customer service, sales and a destination for ads you run on the platform.
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Meta verified scam
Verified doesn’t mean verified anymore. I blame Elon Musk, his decision to make ‘verified’ a paid-for feature was copied by other social networks, including Facebook.
And now clever hackers have found a way to exploit this and scam people.
They have been gaining access to large verified Facebook pages and changing the names to things like ‘Facebook ads manager’. Then they post a scam post that looks official and run ads to promote it.
The link in these scam posts prompts you to download an app which they claim is a new ads manager.
This is crazy, and it’s crazy there their ads are approved when so many legit ads aren’t.
https://mashable.com/article/hacked-verified-facebook-pages-impersonate-meta-google
Tweet highlights
First Instagram let us put 5 links in our profile. Now Twitter is going to let us post multiple posts to the top of our profile. But only if we subscribe to Twitter Blue.
Pinned tweets can help profile visitors find out more about us and what we do. They are a great way to showcase an offer or introduce yourself to an audience.
The new ‘Highlights’ feature will let you share a menu of items that can inform, educate and convert your audience.
From the screenshots posted by Titter Daily, it looks like people will have to click into a tab to find your highlights so it may not be as cool as we would like it to be.
Cheaper Twitter Verification for small business
If you’re a business it doesn’t cost €10 a month to get verified it costs $1,000
It’s no wonder a lot of smaller businesses don’t bother. But soon a lower-cost option could be available for small businesses. Or so says a Tweet from Elon Musk.
Great news if your business makes sales from Twitter, access to the additional verified features could help enhance your sales process even more.
The great Twitter Purge
Elon Musk announced on Twitter that they will start purging accounts that have been inactive for years. Which seems to make sense, all those never or rarely-used accounts sitting on cool usernames will be gone.
But Twitter users are worried that accounts from the deceased will be deleted rather than memorialised, or that accounts that have historical or even emotional significance may disappear.
Elon says accounts will be archived but we don’t yet know what that means.
Add reminders to Reels
Reminders on Instagram are a way to hype up an event or sale in advance. You post a reminder, users sign up and they get a notification when the event arrives.
These reminders were first added to static image posts but now you can add them to your Reels. This is great as in your Reel you can give people more FOMO ahead of the event.
