Twitter shopping is coming
Good news for online retailers. Soon we’ll be able to shop directly from Twitter profiles.
The shop module will be a carousel of products and is part of the new ‘Professional Profile’. Viewers will be able to scroll through the products, click through to individual product pages, and purchase all from the Twitter in-app browser.
It’s currently being tested in the U.S. only.
The fact that it all happens in-app will (probably) mean the whole process is trackable even with iOS and other privacy updates.
Is Twitter a place that people will go shopping? Or will this spark a new way for people to use the network?
Reels expand to 60 seconds
Are 30 seconds of video long enough to tell a story? For many, it is, but for others, it means speaking way too fast to get a point across.
Instagram is expanding the maximum length of Reels to 60 seconds. The same length as an in-feed video or a Story upload.
This could crush some creativity, but many grammers will breathe a sigh of relief that they’ll be able to have some extra wiggle room. It will also make repurposing from Reels to other Instagram placements and to TikTok and YouTube shorts easier.
‘Facebook Pay’ for websites
If you don’t have a fast way for people to check out on your website, you could lose sales.
You could lose an impulse purchase if your customer has to go and find their credit card. PayPal has always been the shortcut to purchase, but could that be about to change?
Facebook Pay is Facebook’s payment system. Currently, you can use it to send payments peer-to-peer (in some regions), but soon you’ll be able to add it as a payment gateway to your e-commerce store.
They are starting integration with Shopify websites in the U.S. If this is successful we could see it appearing on more websites in the future.
https://www.facebook.com/business/news/integrate-facebook-pay-directly-into-business-website
Pinterest shoppable tags for creators
Pinterest has been working hard at establishing itself as a hub for shopping. A new update will make it easier for creators to share links to products and for users to find them.
Just like on Instagram, Pinterest Creators will be able to tag their idea pins with any product pin. You’ll then be able to easily make a purchase. It will be a great way to get more reach and sales.
Pinterest is also adding a Paid Partnership tool so that creators can tag brands they work with, just like Facebook and Instagram.
Twitter up and downvote
How do you improve conversations on Twitter? How do you make sure that the most helpful replies get showcased?
Twitter is testing a new up and downvote feature that will allow people to rank replies to a tweet as good, or not so good.
Although it sounds like a good idea and could surface better replies, I can see it being abused in arguments where people from either side up and downvote to get their opinion heard.
New Features for TikTok Live
How do you get more people using a product you want to promote? Give them lots of new shiny features.
TikTok is working on shoppable live broadcasts and this week they’ve launched a lot of new stuff for live streamers. Including
Live events so people can RSVP and get reminders to tune in.
Go live with others, extending your reach to followers of both accounts.
Host a Q&A.
Appoint moderators to block those unhelpful commenters.
All of this will entice more people to Live Stream and get more people watching. This means when shopping goes live to all, users will be ready.
https://newsroom.tiktok.com/en-us/tiktok-live-features-2021
Voice Transformer for Twitter
Are you reluctant to join live audio chats because you worry about the sound of your voice? Or would you like to make them more fun?
Twitter is working on voice filters that will change your voice in Spaces. You can choose from many whacky sounds.
Although this is fun, are we putting a whole new type of pressure on people who feel their voice isn’t good enough? Will this have a similar effect to face and beauty features elsewhere?
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