Instagram Story Scheduling on Business Suite
If you want to put the right story out at the right time on Facebook & Instagram, you’ve had to rely on third-party tools. Until now.
Facebook just introduced story scheduling from Business Suite.
Click ‘Schedule Story’ from the home screen, choose to schedule and it will be published at the time you choose.
You can schedule multiple clips but so far I haven’t managed to get them to post in the right order. The solution will be to leave a minute between each clip or to upload a longer video which it will chop into individual clips.
This will be a Lifesaver for social media managers.
Facebook go all-in on audio
Facebook knows audio is going to be the next big thing and they are about to launch a suite of tools that will help you create audio content.
First is short audio effects that you’ll be able to send to friends. A bit like audio Gifs?
There will be new tools for you to make and share audio, including one that will remove background noise… completely. It’s impressive.
You’ll be able to create soundbites a bit like audio tweets and you’ll be able to add voice effects, a bit like fun audio filters.
You’ll be able to have an audio room live in a group, on a public figure page, or with friends
And you’ll be able to listen to podcasts without leaving Facebook.
This is impressive and really hammers home that as a marketer you need to consider an audio content strategy.
That Apple Update Is Here
Apple’s iOS update, that will significantly affect your Facebook ads, is happening next week.
From then, iPhone and iPad users who update to the latest operating system, will be able to choose whether to let Facebook track them across sites.
You’ll get a pop-up window asking you to specify your choice.
This means that you will no longer be able to accurately measure on-site conversions from iPhone based Facebook Users.
It will also limit Facebook’s ability to track user interests, meaning all ads could well be affected.
Link Stickers for Instagram
Instagram is working on a link sticker, it looks like this will allow ‘grammers to add links to stories.
We don’t yet know how it will work, whether you will still require 10k followers, or what it will look like. The hope is that it will make links look more enticing and visible.
It’s nice to see this update when we know, in general, social networks don’t like sending people off-site.
Google algorithm update is coming and they’ve got a tool to help
Google is about to update its algorithm. The new update will focus on user experience on your site and is called ‘Core Web Vitals’. Sites that do well will have a better chance of appearing high in search results.
To help you prepare for this update, Google has added a report to Search Console. It will show you how your site is doing and tell you how to fix any issues.
Facebook suggested topics
Facebook is testing suggested topics that users can follow. Much like Twitter, this could surface new content that you may have otherwise missed.
It could be a good opportunity for marketers. If your content matches topics people follow, you could attract new audiences.
TikTok wants to inspire you
The biggest problem with TikTok is creating content. And TikTok recognises this.
They just launched a creative hub for businesses. It’s designed to help inspire business owners to create content.
Features include a video showcase of trending business videos, cheatsheets and ideas and tips.
You need to have a business account to get access to this (and I don’t have it yet).
Will this make you look at TikTok again?