In-app Instagram scheduling is coming
Life is about to get easier for you if you manage a business Instagram account. You’ll no longer have to use Business Suite or a third-party scheduler to schedule your content.
Instagram is rolling out in-app scheduling to business owners now. So far it’s unclear if you’ll be able to schedule stories, Reels and feed posts but hopes are high.
I don’t have this option yet, do you?
TikTok ’Smart Performance’ ad Campaigns
Advertising on social has become so complex that many businesses think the only solution is to hire an expert. But TikTok wants to make the whole thing easier for everyone.
This week they launched AI-driven ‘Smart Performance’ campaigns. According to it, the campaigns are “…hands off, with minimum input needed from advertisers to get started.” And “All you need is a marketing objective, budget, country, and creative assets to get started.”
This could be an ideal solution for many businesses and could help them get familiar with TikTok ads.
https://www.tiktok.com/business/en-US/blog/tiktok-world-smart-performance-campaign
Maybe people don’t want Twitter Edit?
When Twitter launched the long begged-for edit button to Twitter Blue subscribers I thought this could be the thing that got people subscribing.
But it seems not. According to data from Sensor Tower, reported on by Social Media Today, there hasn’t been a big increase in subscribers since they launched the feature.
Could this mean that people aren’t really bothered about editing tweets after all? Or are they just not willing to pay? Or is the data inaccurate?
Of course, they have yet to launch Twitter Blue in all regions including Ireland and the UK, maybe if they did we’d all eat it up.
Facebook axes Instant Articles
Instant Articles on Facebook are being axed. What were they? They could connect to your website and automatically convert articles into a reader-friendly version viewable on Facebook.
In turn, Facebook could run ads in the articles.
But now they’re going away. I’m sure barely anyone will notice but it is another indication that Facebook is moving away from the written word and more into media like video.
https://www.axios.com/2022/10/14/meta-facebook-ending-support-instant-articles
TikTok adult-only live streams
Is it just me who sees ‘Adult Only’ and thinks OnlyFans? Well, apparently it’s not that sort of content that TikTok is talking about.
TikTok is making a bunch of updates to its live streaming. This includes the ability to go live with up to 5 other people, raising the age for live streamers from 16 to 18 and the option to live stream to adults only.
It gives the example of comedy routines suited only to over 18s or sharing life experiences with an older audience.
Branded content tags for Facebook Reels
If you work with creators in your business the Meta branded content tag is your friend. Not only does it help keep you legally compliant but when a creator tags you, you have access to the stats on that post and put ad spend behind it.
You can see exactly how the content is performing and don’t have to rely on reports from the people you are working with. And you can showcase it to more people using ads.
Facebook is now rolling out the branded content tag to creators on Facebook Reels. This gives creators yet another creative outlet and could help you reach more of your target audience on Facebook.
https://www.facebook.com/creators/brandedcontentonfbreels
Choose who can mention you on Twitter
You know what it’s like, you log into Twitter, you see that you’ve got a tonne of mentions, you get excited only to find they are from a random bot account tagging you in a tweet about their latest article or service.
All you can do is hit the block button and mute the conversation.
But that could be about to change. Spotted by Jane Manchun Wong Twitter is working on a function that will allow you to choose who can mention you on Twitter. ‘Anyone’ or ‘Only the people who follow you’.
Would you use this feature?
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