Your Friendly Google Analytics Geek | Taming GA4 One Report at a Time
Facebook ads, they’re simple enough to set up but it’s harder to make them work. Could hiring a Facebook ads specialist be an advantage? Before you decide if you need help with your Facebook advertising campaigns weigh up the pros and cons Should you hire a Facebook ads specialist? Pro #1 – Eliminate Stress I […]
Lookalike audiences have always seemed like the poor relative of custom Facebook audiences. Or so I thought until I talked to Stefan from LeadsBridge. If you haven’t come across Lookalike Audiences before, they consist of people who Facebook considers ‘similar’ to members of your existing audiences. In this guest post from Stefan you’ll discover some of the more interesting […]
Facebook Canvas ads were launched in February 2016 and until today I’d never created one. I’d played alright. When I checked today I found two empty drafts. Why have I been ignoring what could be a great advertising tool? The killer statistic In May 2016, Facebook released some pretty impressive stats about Canvas ads. The […]
I want to ask you a question. Promise you’ll be honest when you answer? The last time you ran an ad on Facebook how long did you spend writing the copy, the text that accompanied it? Was it an afterthought or did you spend time crafting it? I’m guessing, but I’m imagining that as a […]
The term thumb stopping is one that truly belongs in the 21st century. When we scroll through our Facebook feeds on our phones what stops our thumb on a particular post or ad? The first thing to grab our attention will usually be the visual content. If you are paying for Facebook ads being thumb […]
It’s an almost impossible question to answer yet it’s one I find myself estimating over and over again to a varying degree of success. How much should you spend on your Facebook ads? There are lots of answers I could give you. I could tell you that you set the daily or lifetime budget and […]
