WhatsApp Premium For Business
There is no doubt that WhatsApp is an amazing communication tool. Its simplicity has been part of that. But that has also meant some frustrations for small businesses. That could be about to change.
WhatsApp is working on Premium for businesses. It’s thought that this subscription service, which will be optional will offer features like linking 10 devices to 1 account – a relief for business owners who are trying to run the whole thing from a single mobile phone. And getting a business URL for your account, making it easier to direct customers there.
Will Elon pull out of Twitter deal?
Does Elon Musk have cold feet? A lot of Twitter users will hope that he does. His attempted Twitter takeover has been fun to watch and the drama continues.
He’s had Twitter spats with Parag the CEO and now he’s talking about renegotiating the whole thing because he believes there are more than 5% of Twitter accounts are spambots.
Even if he completes the deal Twitter’s future could be in danger. Because of the loans required to buy it, Twitter will itself need to quickly grow its income to cover interest expense of 1 billion a year on those loans.
What works on Facebook?
Facebook’s widely viewed content report is about showing transparency about the content that is doing best on the platform. But it’s also a place to see what sort of content is hot on Facebook. If we can weave these into our content strategies we should reach and engage more people.
So what does the top content have in common?
15 of the top 20 posts were short vertical videos that contained humour or pranks. that is heartwarming or thought-provoking. None were professional-looking videos.
2 of the top 20 posts were text questions on a coloured background.
The three remaining posts were images, 2 brain teasers and a cause-based post.
https://transparency.fb.com/data/widely-viewed-content-report/#widely-viewed-content
TikTok Market Insights Tool
Are your audience on TikTok and how do they use it? A new tool from TikTok called ‘Market Insights’ can help you understand your audience better.
When you access the tool you can filter results by country, generation, industry, holidays and events, insights and year.
The results will give you some key insights into your audience. For example, I discovered that Gen X, that’s me and my generation are more likely to share content about a product we buy, and more likely to engage with the brand both publicly and privately after we’ve purchased.
This is a great way to discover more about your audience and make choices about the content you create.
https://www.tiktok.com/business/en-AU/insights?tt4b_lang_redirect=1
Instagram Reels Following tab
The problem with Reels and the good thing about Reels is that it’s not just posts from the people you follow, it’s stuff that Instagram knows you will like. But in India, Instagram is testing adding a ‘following’ tab, just like you have on TikTok. This way you will be able to swipe between the existing feed and content from those you follow.
This is good news for businesses who have built a strong following on Instagram, they will now find more of their followers see their Reels, but will this decrease the number of non-followers who see their Reels?
LinkedIn Laugh Reaction
LinkedIn Reactions are seriously limited. Many times I’ve clicked, hoping to add a laugh to a post or comment and been disappointed.
But my frustration could soon be lifted. LinkedIn is working on a ‘Funny’ reaction. It’s oddly blue but it could help us express our appreciation of humorous posts.
Adding this reaction shows the change in tone that has filled LinkedIn in the last year. No longer do our business relationships have to be stuffy, we can laugh too.
Save LinkedIn Drafts
The best content is drafted, edited, edited again… and maybe again and then posted. On most social platforms you can create draft posts which you can return to later to edit and post.
Soon this could be an option on LinkedIn. Spotted by app researcher Nima Owji this could be helpful when you want to brain dump your thoughts but don’t have time to edit. It also hints at the possibility of on-platform scheduling in the future.
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