While everyone else is copying TikTok, TikTok is launching stories.
The biggest problem for TikTok is getting businesses to share TikTok style content. And getting businesses to use the platform is their ticket to profit.
Could adding stories make it easier for businesses used to Instagram to get onto TikTok? Or is it a foolish move, seeing how Twitter just axed Fleets?
How does the Instagram Reels Algorithm Work?
Understanding social media algorithms can help you get more reach, or at least avoid getting your content demoted in feeds.
Instagram revealed some secrets of the Reels algorithm this week via a post on their feed.
Signals that affect the reach of your Reel are:
- How likely people are to watch it through, like it, say it was entertaining or funny, or go create their own Reel.
- The reels that a viewer has interacted with recently.
- How the viewer has interacted with the creator recently.
- Info on the reel including the audio track and video.
- How others have reacted to the content creator before.
- Low resolution or watermarked (think TikTok) videos
- Politics and political causes.
Instagram is working on text to speech for Reels
What if you want to add voice narration to your video, but your voice doesn’t make the grade?
Instagram is working on a text to speech feature for Reels. It will let you select a voice and convert your writing into a narration.
Kinda the opposite of creating subtitles, this could help creators with speech difficulties communicate. It could also add sparkle to your reels.
YouTube trailers for live streams
How can you encourage more live stream viewers on YouTube?
If you’ve got 1,000 subscribers and no strikes on your YouTube account, you can now create a short trailer that will appear on the event page. It could be enough to entice people to sign up for a notification and watch.
If you haven’t got 1k subscribers yet, there’s a new feature for you too. You can add polls to the live chat section of your live stream. This will help you engage your audience and get more feedback.
Snapchat Map Now Features Businesses
If you are a local business, Snapchat just made it easier for you to get discovered.
When you access the SnapMap you’ll see local businesses appear. You can click in to see more info and recommend locations to your friends.
But where is it getting this data? It’s already well-populated and it looks as if the listings may be coming from Google Maps.
Twitter Spaces update
If you host a Twitter space, getting people to attend is a priority. Twitter just made it easier to get discovered.
You can now share the space by clicking a tweet button from within the chat. It will auto-populate with the name of the space and any attached hashtag.
Because Fleets are gone it’s much easier to see and join spaces at the top of the screen. And the Spaces tab, which is in beta with some users, is now allowing you to search for a space by the host’s name or handle.
LinkedIn short-form tutorials
LinkedIn just bought a short-form video platform called Jumprope. The tool makes it easier to create short video tutorials.
Does this mean LinkedIn is looking to launch its version of TikTok or Reels? But with an educational leaning?
Tutorial content is popular and sharable so this could be huge. It could also make LinkedIn more attractive for younger users.