60 days insights for Instagram
Insights and analytics are a crucial part of your digital marketing strategy. And the insights on Instagram have been limited.
But as of now, you’ll be able to view your insights on mobile for up to 60 days.
This will give you a much better overview of how your account is performing.
To access this longer time period, click ‘Last 7 Days’ at the top of your insights screen, this opens a calendar view, click on the furthest date back that you can, scroll forward to today’s date and click that.
Now you’ll be able to see results from this 60 day period. According to Instagram’s Vishal Shah this will soon expand to 90 days.
I’d love to see better insights on desktop, let’s hope this is in their future plans too.
https://twitter.com/vishalshahis/status/1417593452619976705/photo/1
Goodbye Fleets
In business, you probably spend way too much time doing things that don’t work. Could we as businesses learn from social media platforms that are quick to shut down services that don’t deliver?
This time it’s Twitter. Fleets, also known as Twitter stories is shutting down on the third of August. Apparently, it wasn’t growing in the way Twitter expected.
They will incorporate some of the features from Fleets into regular Twitter compositions, like full-screen photo and video on mobile and the ability to add styled text and gifs. A lot of this was available previously.
https://blog.twitter.com/en_us/topics/product/2021/goodbye-fleets
Facebook group experts
As a business Facebook groups have become a place not just to build community, but to collaborate with others to help grow members skill sets. A new feature from Facebook helps you do just that.
Facebook group owners will now be able to assign members as ‘Experts’.
Experts will be able to host Q&As in the group and they will get an ‘Expert’ badge. This will show group members that this person is a reputable source on the subject matter.
Starting with gaming and fitness, people will be able to identify themselves as experts outside groups. Group admins will then be able to search for topic experts to invite into their groups.
A new feature also allows you to automatically invite page engagers to a Facebook group you own. But should you?
Clubhouse Adds DMs
If you meet someone in a Clubhouse room, continuing the relationship has always meant moving to another platform. One to one conversations had to happen on Instagram Direct, Messenger, WhatsApp.
It was a barrier to building stronger relationships and selling.
Until now. Clubhouse just launched ‘Backchannel’, which is text-based direct messaging within the app.
It’s a much-needed feature and will make it easier for businesses to get results from the time they spend there.
https://blog.clubhouse.com/introducing-backchannel/
TikTok ads let brands sponsor content
It’s difficult to create content for TikTok. It’s a lot of work (and money)to find influencers to create content for you.
What if you could make better use of user-generated content from the people who are already talking about you online, even if they don’t have a massive audience?
A new ad tool from TikTok will let you do just that. Businesses will be able to find people talking about their thing and sponsor their content so they can reach a wider audience.
This could be a great way to get more benefit from these micro-influencers.
New Twitter Image Display
When your competitor isn’t doing something well anymore, is this an opportunity to shine?
Twitter is experimenting with a new way to display images full width, stripping away the white borders.
Twitter say “People are liking the view of bigger images on their timeline, so why not test more ways to show them off?”
With this, and the recent move to show images in full on mobile, is it stepping into Instagram’s shoes? Instagram says it’s no longer a square photo-sharing app, could Twitter pick up where they leave off?
https://twitter.com/wongmjane/status/1415775278597500928/photo/1
A new way to share Instagram posts
Twitter Fleets were full of reshared Tweets, could that be why they failed?
Instagram doesn’t like too many shared posts, they’ve tried several tactics to decrease the number of shared posts you see in stories.
But now it’s giving us an easier and prettier way to share.
The Reshare sticker will let you choose from recently viewed posts, stories, and reels that you will then be able to add to your story as a sticker. This will make it easier for you to add context to your sharing and make it look less generic.
It’s a good solution to the problem.
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