• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support

Your Friendly Google Analytics Geek | Taming GA4 One Report at a Time

  • Tel:+353 1 442 9410
  • Home
  • About
  • Work With Me
    • Google Analytics Done-for-you
    • Training & Mentoring
  • Speaking
  • Blog
  • Get In Touch
You are here: Home / Digital Coffee / Is It Too Late For Snapchat To Embrace Business Accounts? – Digital Coffee 17th July 2020

Is It Too Late For Snapchat To Embrace Business Accounts? – Digital Coffee 17th July 2020

July 17, 2020 by Amanda Webb

Share
Tweet
Share
Pin
Email
WhatsApp

Snapchat Launches Brand Accounts

  • Did you know that most Snapchat users are aged between 13 & 24? 
  • And that there is over 18.5 million users in the UK?
  • And that 61% of them are female?
Snapchat by the Numbers: Stats, Demographics & Fun Facts

https://www.statista.com/statistics/315405/snapchat-user-region-distribution/

https://www.statista.com/statistics/933948/snapchat-global-user-age-distribution/

If that’s your audience take another look at Snapchat.

Particularly because this week they’ve handed us new business tools.  

They launched business accounts this week with select brands but it’s expected to be rolled out to all businesses by the end of the year.

New features include:

  • Highlights (just like on Instagram)
  • Integrated shops that will work with Shopify (just like Facebook and Instagram)
  • Highlighted lenses 
  • Better analytics

Is Snapchat trying to reclaim its audience from Instagram?

https://forbusiness.snapchat.com/blog/introducing-brand-profiles

New Snapchat navigation mimics Tiktok

If you use TikTok for business which network are you looking at for a backup?

Many TikTok users are encouraging their following to move to Instagram but is Snapchat a better solution?

Snapchat is taking advantage of the problems TikTok are having by testing new navigation.

As well as tapping and swiping left to right they are adding a new swipe up feature that will move you on to the next story. This mimics TikTok’s swipe up navigation and could make people fleeing TikTok feel more comfortable and at home in Snapchat.

https://twitter.com/artb2668/status/1282762759885774848

Pinterest Updated Algorithm Will Burst Your Bubble

The problem with Algorithms is that they tend to keep us in a bubble. The same people see our content over and over again and the same people engage. Although this is great for building a strong audience it’s hard to reach more people.

This is an issue the Pinterest is attempting to fix with a new algorithm update.

Adjustments to its algorithm are designed to surface more new content in your feed. That means you won’t see the same content as frequently. Even though engagement with accounts remains a factor other signals have been added.

Including: 

  • More video content with actionable ideas. I’m guessing that means tutorials.
  • Pins that are more representative of a diverse community.

This will mean that more of your pins could get seen and if you are serious about Pinterest, get making videos.

https://www.socialmediatoday.com/news/pinterest-updates-feed-algorithm-to-boost-specific-content-types-in-additi/581437/

YouTube To Show You Videos Your Audience Watches

How much do you know about the people that consume your content? YouTube is about to tell you more.

A new feature being rolled out to YouTube analytics shows you the videos your audience watches,

This will help you find out more about your audience, it will help you understand if you are reaching the right people and it will also show you the style of videos and the topics they like to watch.

TikTok Ads for all

Is now a good time to advertise on TikTok?

Amongst the news of potential bans in the US, UK and Australia and a real ban in India TikTok has rolled out its self serve ads platform to all businesses this week.

Plus, they are offering you ad credits to help get you started with ads on the platform.

If you are already using TikTok this could be a great opportunity to get maximum exposure. If you aren’t on TikTok yet this isn’t the time to start, if you created ads that jar with the organic content on the platform you’ll waste your time and the voucher.

If TikTok is a platform for you take time to learn how the channel works and create content that mimics and engages the audience there. 

https://newsroom.tiktok.com/en-us/tiktok-for-business-launches-new-smb-solutions

Is LinkedIn about to launch virtual meetings?

What if you could have virtual meetings on LinkedIn just like you can on Zoom and in Facebook rooms?

It seems like the prefect home for meetings and it seems they are considering adding this feature.

Reverse engineer Jane Manchan Wong discovered a prompt the will ask if you want to connect existing meeting software to your messages so you can schedule and host meetings there. 

This looks like a reaction to Facebook Rooms and could work even better for business meetings and even discovery calls.

LinkedIn is working on creating and sending a video meeting over messaging pic.twitter.com/J6I124V1FV

— Jane Manchun Wong (@wongmjane) July 14, 2020

Facebook badge shows you unread group posts

When you visit a Facebook group it’s so hard to see new posts. Even if you are an admin you can find yourself scrolling for ages past posts you have read but have new comments and engagement before you find something new.

Facebook are working on a solution to this. A badge with a blue dot icon will appear at the top right-hand corner of the post to indicate a new post. 

I’m looking forward to this being rolled out both in my own group and the groups I’m a a member of.

New Facebook feature?
A small icon to the top right highlighting unseen posts in a group. pic.twitter.com/OLma6A2OGL

— Meg Coffey (@TexanMeg) July 11, 2020

Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book

Related Posts:

  • instagram-algorithm-2023
    The Instagram Algorithm 2023 - Digital Marketing…
  • Amanda is speaking. Next to her the linkedin logo floats and 'not those linkedin carousels' jumps out of the screen
    Bye Bye LinkedIn Carousel - Digital Marketing News…
  • Amanda is gritting her teeth, a hand in a red octagon floats to her right with the words 'The end of blocking on X'
    Twitter Block RIP? - Digital Marketing News 25th August 2023
  • Amanda glares a the screen, over her shoulders the viruses attach. The words 'Watch out for Malware in ads are almost hiden by the botches of viral goo
    Watch Out For Malware Ads - Digital Marketing News…
Share
Tweet
Share
Pin
Email
WhatsApp

Filed Under: Digital Coffee, Video

Primary Sidebar

Work With Me

From Google Analytics Training to the ROI Escalator Programme. Find out how I will help you get more ROI for your business

Amanda, smiling with red hair draped over her shoulders. You can trust her (but I would say that wouldn't I)

Get ROI Help Straight To Your Inbox

Get daily tips and inspiration on how improve your digital marketing ROI using analytics

Privacy Policy

Let's Connect

let's connect on LinkedIn Subscribe on YouTube Follow on Facebook

Footer

Google Analytics Certified
Very Blog Awards Winner
Social Media Examiner Winner
Social Agency Scout
  • Done For Your Google Analytics 4 Packages
  • Training & Mentoring
  • Speaking
  • That Analytics Podcast – Learn to love your stats
  • FREE Webinar: Finding the Gold in Your Google Analytics
  • Get In Touch

© Copyright 2017-2024 Spiderworking.com - Social Media For Small Business · All Rights Reserved · Privacy Policy · Cookie Policy · Maintained by FlyingFish.ie