More businesses will be able to sell from Instagram
Instagram shopping tags have been hard to get for businesses but from July 9th more businesses will have access to them even if they don’t sell multiple products.
Shoppable tags appear on posts in the feed and in stories. When clicked they lead you through to your website to buy.
Once approved for shopping, businesses will be able to tag products from one website that they own and sell from.
Instagram says it’s expanding the tags to business and creator accounts that sell at least one physical item from a single website.
This shows that Facebook and Instagram really want a slice of the eCommerce pie. They updated their shop products a while ago, this is another way they can get more businesses to rely on their tools.
https://business.instagram.com/blog/upcoming-changes-commerce-eligibility-requirements/#
Facebook Live Gets An Upgrade
If you want to go live on your Facebook page but want a more professional finish to your broadcast without using third party tools Facebook Live Producer has got your back.
This tool was rolled out to all business pages recently causing a glitchiest but now it’s up and running they are packing in new features.
According to Mari Smith, there are new features on the way that could make it easier for you to sell directly from your Live.
Including:
- Add graphics and tickers to your broadcast making the branding clearer
- Add what we assume is a clickable link.
- Add viewers comments to the screen. Many of these features are available on third-party tools already.
I don’t have these features yet but aside from the link most of this can be done using the eCamm live software. This could be great for businesses that don’t have the budget for software.
https://www.facebook.com/groups/marismithleaders/permalink/3208931822556714/
LinkedIn wants you to DM posts
Direct messaging is where the magic happens on LinkedIn and it looks like LinkedIn are adding yet another way for us to start more conversations.
Spotted by Louise Brogan is the ‘Send’ button on posts. Rather than sharing publicly this sends posts in a direct messages.
Direct messaging helpful posts to your connections could be a great way to build relationships over time.
YouTube gets Shoppable Ads
YouTube want more of your e-commerce shopping dollar. They’ve just launched a new ad type that looks extremely Facebookey.
As you watch the ad, products will appear underneath that you can browse and buy. This will be linked to catalogues in your Google Merchant Centre
Audio Tweets Are Here
It’s a long time since Twitter was a plain text network. We’ve feeds full of images and videos and it seems Twitter is testing another new kind of media tweet ‘Voice Tweets’’. When you post an audio tweet it is accompanied by a motion graphic featuring your profile picture.
It gives users a quick and personalised way to send messages. Rather than posting them generally in the feed they could be good replies or direct messages.
I don’t think audio tweets will get as much traction as video but they could be a lovely way to build one-2-one relationships once the accessibility features are fixed.
There have been complications already as users have noticed there’s no captioning option making them inaccessible to many.
Spotted by May King Tsang
Instagram ads without a Facebook page?
One minute Facebook is integrating more with its other properties, the next it’s allowing us to distance them.
In Turkey and the US some Instagram accounts will be able to set up ads without connecting to a Facebook page. This has always been a requirement previously.
The downside will be that your ad analytics will be confined to the awful Instagram platform.
Civil rights organisations and the businesses that support them have pledged to stop Facebook ads for the month of July, could this new feature be a reaction to that?
LinkedIn stories hit Australia
LinkedIn are expanding their stories test to Australia.
Stories on LinkedIn could be a good way to communicate with users who are more familiar with other networks. They make LinkedIn look less stuffy and give you a new way to communicate.
They look just like stories on other platforms and even include bouncy, non-businesslike stickers.
What is different is that you’ll be able to control your privacy when viewing stories. Just like when you visit a profile you can choose if people can see your full profile, some attributes or if you are completely anonymous.
This could help you view without your boss seeing how much time you are spending on LinkedIn (or looking like a stalker).
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