Stories Stories Everywhere – Digital Coffee 6th March 2020

This week on the Digital Coffee

🗨️LinkedIn & Twitter launch stories

🥤You will soon get link juice for no-follow links

💵Be ready for the latest Facebook ads change

LinkedIn stories

• Attract younger users?
• Capture more engagement?
• Do we need this on LinkedIn?

https://www.linkedin.com/pulse/testing-new-conversational-format-linkedin-stories-pete-davies/

Thanks Christine Gritomon for her contribution https://www.gritmon.com/

Campaign Budget Optimisation Is Now Compulsory On Facebook Ads

• Budget must be set at campaign level
• Facebook’s AI will determine best ad set spend
• Create less ad sets
• Make sure you use the right objective

https://www.socialmediaexaminer.com/facebook-campaign-budget-optimization-what-marketers-need-to-know/

Thanks Charile Lawrance for explaining it all https://www.geckosquared.co.uk/

Google Changes The Way It Handles No-Follow links

• Some link juice will be passed on to site linking to
• Should give businesses a boost
• New attributions announced “sponsored’ and ‘ugc’

https://searchengineland.com/googles-new-treatment-of-nofollow-links-has-arrived-329862

Thanks Andy Lambert from ContentCal for the contribution https://www.contentcal.io/

Twitter is testing stories in Brazil

• Called ‘Fleets’
• Text first
• Will not appear in feed but in profile
• Will disappear after 24 hours

https://techcrunch.com/2020/03/04/twitter-starts-testing-its-own-version-of-stories-called-fleets-which-disappear-after-24-hours/

Thanks to May King Tsang for her input. https://twitter.com/maykingtea

PLUS: Watch to the end for a surprise from Ian Anderson Gray