This week on the Digital Coffee
🗨️LinkedIn & Twitter launch stories
🥤You will soon get link juice for no-follow links
💵Be ready for the latest Facebook ads change
LinkedIn stories
- Attract younger users?
- Capture more engagement?
- Do we need this on LinkedIn?
https://www.linkedin.com/pulse/testing-new-conversational-format-linkedin-stories-pete-davies/
Thanks Christine Gritomon for her contribution https://www.gritmon.com/
Campaign Budget Optimisation Is Now Compulsory On Facebook Ads
- Budget must be set at campaign level
- Facebook’s AI will determine best ad set spend
- Create less ad sets
- Make sure you use the right objective
Thanks Charile Lawrance for explaining it all https://www.geckosquared.co.uk/
Google Changes The Way It Handles No-Follow links
- Some link juice will be passed on to site linking to
- Should give businesses a boost
- New attributions announced “sponsored’ and ‘ugc’
https://searchengineland.com/googles-new-treatment-of-nofollow-links-has-arrived-329862
Thanks Andy Lambert from ContentCal for the contribution https://www.contentcal.io/
Twitter is testing stories in Brazil
- Called ‘Fleets’
- Text first
- Will not appear in feed but in profile
- Will disappear after 24 hours
Thanks to May King Tsang for her input. https://twitter.com/maykingtea
PLUS: Watch to the end for a surprise from Ian Anderson Gray
Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book
Love this!
Mary Fain Brandt what are your thoughts on LinkedIn stories?
I’m torn. I’m doing a quick post Tuesday. I see how they can give your audience insights or behind the scenes looks, but I don’t want LinkedIn to turn inti FB or IG. #torn
LinkedIn stories
* Attract younger users?
* Capture more engagement?
* Do we need this on LinkedIn?
https://www.linkedin.com/pulse/testing-new-conversational-format-linkedin-stories-pete-davies/
Thanks Christine Gritomon for her contribution https://www.gritmon.com/
Campaign Budget Optimisation Is Now Compulsory On Facebook Ads
* Budget must be set at campaign level
* Facebook’s AI will determine best ad set spend
* Create less ad sets
* Make sure you use the right objective
https://www.socialmediaexaminer.com/facebook-campaign-budget-optimization-what-marketers-need-to-know/
Thanks Charile Lawrance for explaining it all https://www.geckosquared.co.uk/
Google Changes The Way It Handles No-Follow links
* Some link juice will be passed on to site linking to
* Should give businesses a boost
* New attributions announced “sponsored’ and ‘ugc’
https://searchengineland.com/googles-new-treatment-of-nofollow-links-has-arrived-329862
Thanks Andy Lambert from ContentCal for the contribution https://www.contentcal.io/
Twitter is testing stories in Brazil
* Called ‘Fleets’
* Text first
* Will not appear in feed but in profile
* Will disappear after 24 hours
https://techcrunch.com/2020/03/04/twitter-starts-testing-its-own-version-of-stories-called-fleets-which-disappear-after-24-hours/
Thanks to May King Tsang for her input. https://twitter.com/maykingtea
https://www.youtube.com/watch?v=I_0ehKXBVfU