Instagram Reveals How The Algorithm Works – Digital Coffee 31st January 2020

This week on the Digital Coffee ☕️
Friday 9.30am GMT
Question: Will you clear your Facebook history?

🟪What is Byte and why should we care?
📢Instagram reveals the truth about the algorithm
🔒Finally, Facebook clear history tool is here

What is Byte & Why Should We Care?

• From the founder of vine
• 6 second looping videos
• Edit in camera
• No filters or fancy stuff
• Looks like TikTok without the features

https://www.nbcnews.com/tech/tech-news/what-byte-internet-s-new-old-school-short-form-video-n1123866

Instagram answers Algorithm questions

• Answering common questions about the algorithm on their creator account @creators
• The type of account business/creative/personal doesn’t effect news feed ranking
• They don’t like pods, considered inauthentic behaviour
• There’s no specific difference in ranking between photo or video (it’s personal)

https://www.socialmediatoday.com/news/instagram-addresses-questions-on-algorithm-comment-pods-and-verification/571077/

https://www.instagram.com/creators/

Facebook clear history tool is here

• See which sites have shared data with Facebook (through the pixel)
• Delete them or your entire history
• Bad news for marketers

Try on makeup with Pinterest AR

• Like filters on Snapchat and Insta stories but with purpose
• Great for online makeup shopping
• I don’t have this feature yet, do you?

https://newsroom.pinterest.com/en/post/pinterests-new-ar-tech-lets-you-try-on-makeup-before-you-buy

Superpower – Google Dataset

• Find studies and stats on any topic
• Search and download anything
• Use for customer research
• Blog post data

https://datasetsearch.research.google.com/