This week on the Digital Coffee
Question: Between 1-10 how prepared are you for Holiday marketing?
🎉LinkedIn events are back and they rock
🤔Instagram create mode making us more interesting?
🙊Twitter considering disappearing tweets
Threads from Instagram
- A separate messenger app for communicating with your ‘Close friends’ list
- Seperate work from pleasure
- Shows more people using Insta for messaging
- Has WhatsApp style status updates
https://newsroom.fb.com/news/2019/10/introducing-threads/
Instagram create mode
- Templates
- Easier to create stories that aren’t photos or videos
- Encourage more types of content
- Most templates are about engagement polls, questions, quiz, shoutouts + more
- Includes ‘on this day’
https://www.adweek.com/digital/instagram-adds-a-create-mode-to-its-revamped-stories-camera/
Instagram activity tab removed
- Tag showed what photos people you followed liked commented on and who they followed
- Was a great way to find new people to follow
https://www.buzzfeednews.com/article/katienotopoulos/instagrams-following-activity-tab-is-going-away
LinkedIn events are back
- Create events
- Link to ticket info
- Public or private
- When you register as attending you can see who else is going and do some pre-networking
https://blog.linkedin.com/2019/october/15/planning-an-in-person-event-just-got-easier-with-linkedin
New ways to display photo uploads on Facebook
- Choose a template that suits the images you want to share
- Will be great (if added to business pages) for showcasing products
- Just a test for now
https://twitter.com/wongmjane/status/1181937345181839361/photo/1
Facebook story templates
- As far as I can see these are only available in ads manger
- Maybe not Rolled out fully
- Will make your stories prettier and add a bit of movement using just images
Facebook study shows Facebook story combo ads work
- Instead of splitting add a different creative so Facebook can do the work
- 21% increase in brand lift
- 35% increase in brand outcomes
Twitter considering ephemeral content and selective sharing
- It’s a massive change
- Could It combat trolls and post night out regret?
- An alternative to edit
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