The Second Marketing New Year Is Here – Digital Coffee 30th August 2019

THE DIGITAL COFFEE IS BACK AFTER A SUMMER BREAK
This week on the Digital Coffee
Question: Do you have an autumn content plan mapped out?

📸Instagram scheduling from desktop is here

📌Pinterest tells us what’s trending NOW

❌You can clear your Facebook history in Ireland

Instagram scheduling from desktop is really a thing…

• Not fully rolled out
• Some reporting errors
• Must be a business or creator account
• Done through ‘Creator Studio’ which can be accessed on your page

Subscribe to tweet replies

• Like Facebook
• Means you can stalk in peace
• Choose from ‘most interesting’ ‘all’ and ‘none’
• None handy way to ignore annoying people

Twitter testing ‘reply notifications’ feature that lets you subscribe to tweet replies

New group privacy names

• Were ‘public’ ‘closed’ ‘secret’
• Now ‘public’ and ‘private’ but private has sub categories of ‘visible’ and ‘hidden’
• Easier to navigate and the language matches the tool
• But still confusing?

‘Private’ and ‘hidden’ mean different things to Facebook

Twitter 6 second video ads

• Advertisers will be charged only once their ad is viewed for 6 seconds, with pixels at 50% in view (6s/50%)
• On Twitter short videos under 6 seconds sound off video with strong branding drive brand recall
• Even if not advertising consider short form video

https://blog.twitter.com/marketing/en_us/topics/product-news/2019/Long-story-short-6-second-video-bidding-is-now-available.html

Facebook news tab to use real journalists

• Another tab like ‘groups’ and ‘watch’
• Surface newest and most relevant stories
• Journalists will curate this tab
• Job description live on the Facebook website: https://www.facebook.com/careers/jobs/870464263311007/

https://www.socialmediatoday.com/news/facebook-will-hire-journalists-to-curate-its-coming-dedicated-news-section/561324/

Facebook ‘Clear History’ tool is here and it’s in Ireland

• Rolled out to 3 countries Ireland, South Korea and Spain
• No big announcement
• View which sites and apps have your info
• Disconnect them
• Disconnect all off Facebook activity in the future
• Is this bad for business or just a new way of marketing?

https://newsroom.fb.com/news/2019/08/off-facebook-activity/

Facebook group chats gone

• Chats created from a group are archived and read only
• Doesn’t effect ‘group chats’ that you create outside Groups

https://www.facebook.com/marismith/posts/10156345449260009

Facebook messenger share screen on Android

• Great for tutorials but not sure what else?

https://wongmjane.com/blog/fb-messenger-mobile-screen-share

Pinterest trends

• Pinterest have released topic trends
• Shows spikes in topics when you may not expect them
• Organisation spike twice a year
• Routine twice a year
• Positivity twice a year
• And it’s all new year and ‘end of summer’
• Plan content (not just on pinterest around this)

https://newsroom.pinterest.com/en/post/back-to-life-the-new-new-year-on-pinterest

Superpower

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https://textexpander.com/