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Firefox Values Your Privacy And It’s Bad News For Marketers – Digital Coffee 7th June 2019

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This week on the Digital Coffee ☕️

Question of the day: Do follower counts matter?

🚧Firefox blocks Google Analytics trackers (and more)

🏃‍♀️Facebook stories now have slomo and it’s fun

👍Facebook tweak their algorithm

Add multiple Twitter accounts on Desktop

  • Yay
  • So helpful for social media managers
  • Up to 5 accounts just like Insta

Facebook algorithm update to prioritise pages we care about

  • Didn’t it always do this?
  • New survey data used to asses this
  • 1) how interested they are in content from a specific Page they follow, and
  • 2) how important a specific group they’ve joined is to them.

https://newsroom.fb.com/news/2019/05/more-personalized-experiences/

Twitter makes it easier to share via DM

  • People you regularly DM will pop up when you hit share icon
  • Even Twitter knows private messaging is a thing

https://twitter.com/Twitter/status/1134545281079566337

Firefox browser blocks cookies and tracking

  • No more Facebook pixel (we can use Facebook audiences)
  • No more Google Analytics … super annoying
  • But good for privacy
  • Shows Firefox is committed to privacy at a time we are seeing so many companies fail.
  • It’s rolling out to users by default
  • Small number of people use Firefox but will other browsers follow if people migrate to Firefox?

https://blog.mozilla.org/blog/2019/06/04/firefox-now-available-with-enhanced-tracking-protection-by-default/

LinkedIn to highlight great ads

  • Great content marketing for getting more ad clients

https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2019/introducing-the-linkedin-ad-review

Instagram branded content ads

  • Advertise content from creators
  • They give access to brand
  • Great way for brand to measure influencer campaigns

https://business.instagram.com/blog/branded-content-ads-on-instagram/

Is Facebook about to launch a cryptocurrency?

  • After blocking crypto ads for so long…
  • Employees will be able to take their salary in the currency
  • There will be ATMs
  • I…. don’t think I like this. I don’t want Facebook owning money

https://www.cnbc.com/2019/06/05/facebook-cryptocurrency-coming-in-june-report.html

Facebook stories now have slomo

  • Works on personal and page
  • Great for highlighting a moment of interest

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  5. Amanda Webb - Spiderworking says

    Firefox browser blocks cookies and tracking
    * No more Facebook pixel (we can use Facebook audiences)
    * No more Google Analytics … super annoying
    * But good for privacy
    * Shows Firefox is committed to privacy at a time we are seeing so many companies fail.
    * It’s rolling out to users by default
    * Small number of people use Firefox but will other browsers follow if people migrate to Firefox?
    https://blog.mozilla.org/blog/2019/06/04/firefox-now-available-with-enhanced-tracking-protection-by-default/

  12. Shane McDonald says

    I currently use Safari 99% of the time. Firefox I used for testing sites (as I’m often logged into Facebook/Google and I want to see/debug/test sites on it).
    But I have found Facebook doesn’t support certain HTML5 techniques which work 100% on Safari and Chrome. So that’s another reason I don’t like Firefox (at the moment). I don’t find any speed increment on my mac using Firefox, for me, Safari is fastest.