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Digital Coffee – Is The Death Of The Facebook Pixel Imminent? – 17th May 2019

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This week on the Digital Coffee ☕️

Question of the day: Have you used YouTube ads?

💀Is the death of the Facebook Pixel imminent?

🤖Insta could send users warnings about follow growth apps

🕵️‍♀️New(ish) profile privacy tools from Facebook

The death of the Facebook pixel?

  • Happening in the coming months
  • Delete all data and tell Facebook they don’t want this stuff being collected
  • Great for privacy not great for us
  • We’ll be forced to use Facebook collected audiences more
  • Hmmm

https://www.facebook.com/business/news/what-businesses-should-know-about-the-upcoming-tool-for-managing-off-facebook-activity

BumperMachine from YouTube makes 6 second bumper ads for you

  • Automatically creates a 6 second ad from a longer video ad
  • YouTube advertising is becoming more popular
  • It won’t just be a machine, there will be human intervention too

https://techcrunch.com/2019/05/13/youtube-bumper-machine/

View ads being run by an Instagram account

  • Just like Facebook

https://twitter.com/MattNavarra/status/1128989410501042177

New photo carousel format on Facebook

  • Shows more photo, carousel number and reactions
  • Visual first, text demoted
  • Very Instagram

https://twitter.com/MattNavarra/status/1128422778359697408

Insta about to tell users when they use banned apps

  • In their war against the bots
  • Looks like they will be messaging or alerting users who use tools to automate follow activity
  • Good thing 😀
  • Messages include:
  • “You may have shared your username and password with an app offering likes or followers. Using these apps goes against our %s, and continuing to do so may result in your account being further impacted.”
  • “Change your password to stop these apps accessing your account.”
  • Using Apps to Gain Followers Isn’t Allowed”

https://www.socialmediatoday.com/news/instagram-looks-set-to-ramp-up-its-efforts-against-apps-selling-likes-and-f/554668/

Facebook adding back profile security features

  • View as public
  • Edit public information
  • Help us have more control over our account

https://twitter.com/facebook/status/1128333811245359104

Instagram direct messaging app discontinued

  • Did you know they had one?
  • Was only available in Chile, Israel, Italy, Portugal, Turkey and Uruguay
  • Is this because of the messenger integration?

https://www.engadget.com/2017/12/07/instagram-tests-direct-messaging-app/

Another New LinkedIn layout on the way

  • Only slightly different
  • Puts focus on Message
  • Need to re-size your headers again

https://www.linkedin.com/feed/update/urn:li:activity:6534809313628827648/

Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book

ga4 phrase book graphic

 

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Comments

  14. Amanda Webb - Spiderworking says

    Insta about to tell users when they use banned apps
    * In their war against the bots
    * Looks like they will be messaging or alerting users who use tools to automate follow activity
    * Good thing 😀
    * Messages include:
    * “You may have shared your username and password with an app offering likes or followers. Using these apps goes against our %s, and continuing to do so may result in your account being further impacted.”
    * “Change your password to stop these apps accessing your account.”
    * Using Apps to Gain Followers Isn’t Allowed”

    https://www.socialmediatoday.com/news/instagram-looks-set-to-ramp-up-its-efforts-against-apps-selling-likes-and-f/554668/

  18. Ella Geraghty says

    Amanda Webb – Spiderworking Hi Amanda. Thanks for sharing. I just installed Later yesterday to help me schedule my Instagram posts. Do you know if Insta looks unfavorably on these scheduling type apps?

  20. Ella Geraghty says

    Amanda Webb – Spiderworking Thanks Amanda. Fraid I was late to the party on those like apps….Always missing the boat. This is a good thing for the insta world. Will set apart the real influencers from the fake ones. I’m welcoming it.

  23. Kyra Fingleton says

    Enjoyed later as digital lunch! Are YouTube ads the annoying ones that come up on vids you want to play, and you use the 4 seconds before you skip them getting enraged about them holding up your viewing pleasure (usually waiting for peppa pig to come on for the kids) & swearing you will never buy the product…? If so, I’m not thinking of doing them…

  30. Spencer Littlewood says

    FB Pixel is not a pixel (a pixel is a point of light on a screen).Calling it a Pixel was part of the deception. Should be illegal to call it a pixel. It is an invasive piece of code that spies on the contacts of the computers that use websites with the pixel on it,even if they do not have a Facebook account, and see where else the person has commented or visited or whatever (scraping profiles around the www to find the same person’s presence, and intuit their preferences through deep machine learning algorithms). it is a highly sophisticated piece of software (code), that hides 98% of what it really does. It is not just doiing analytics for you and your advertising, it is analysing 99 times more data than it gives you, for its own agendas. I would hang the pixel by the noose. No way is that code snippet going on my website store

  31. Spencer Littlewood says

    i dont use youtube ads because my content is so Niche and unlike that of others, that they use my content to recommend to people on the homepage feed anyway so i get free advertising from youtube without need to pay. I just let their ‘recommended for you’ algorithm do the walking

  33. Spencer Littlewood says

    Amanda your ‘web talk’ is good. i also like to talk instead of making slideshow like tutorials, and let people listen to the info, and after, if they like itthey can go find out themself how to use bumper, or ads manager etc.. telling tem about the nuances and underlying issues is much more important, so your podcast/vlog is nice to listen to. Agree with some of your thoughts about various things too. I think most people who are not well trained in ad campaign management should be better hiring someone who knows what they are doing like yourself Amanda, as it is not easy to fine tune the targeted ads and get the right results. Average users cannot be expected to succeed with all the settings. One false targeting setting can mess up a whole campaign and waste of money. Setting up ads is and always will be for experts in the field. FB and YouTube making ‘admaker for dummies’ type apps won’t change that. Same goes for SEO

  34. Spencer Littlewood says

    lets all leave FB and social networks and start revisiting single owner webmaster made personal forums like in the old days.. support blogs and bloggers by visiting them instead of finding it in an iframe on fb shares.

  36. Spencer Littlewood says

    since i stopped spending time on instagram linked in pinterest and google plus, stopped spending hours developing and making ad campaigns and ads, and used the time to post more blog posts and products to my store, my sales doubled! Not Joking.