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Facebook Says No To Engagement Baiting In Video – Digital Coffee 19th April 2019

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Question of the day:  What would make Twitter better

Twitter mute comments

  • Hide replies that don’t contribute to the conversation
  • Experiment rolling out in June
  • Original poster has control
  • “Could help encourage people to present their thoughts and opinions in a more polite and less abusive fashion”
  • If you hide the tolls it could stop it turning into a troll fest
  • https://twitter.com/wongmjane/status/1101096225137283072

Twitter to launch a ‘hide replies’ feature, plus other changes to its reporting process

The future of twitter, follow topics

  • “He suggested that the service works best as an “interest-based network,” where you log in and see content relevant to your interests, no matter who posted it — rather than a network where everyone feels like they need to follow a bunch of other accounts, and then grow their follower numbers in turn.”
  • I get the followers thing but…
  • We need to follow people to have conversations, the algorithm works great at facilitating this.

Jack Dorsey says it’s time to rethink the fundamental dynamics of Twitter

Facebook and Engagement baiting in video

  • Update to existing policy
  • No asking for a share
  • No spammy asking for comments
  • No asking for reactions
  • No askign for a tag
  • This stuff needs to happen organically
  • Knock on effect for chatbots… maybe
  • Update 1/30/19: Starting today, we will be demoting videos which contain engagement bait in the audio.

Fighting Engagement Bait on Facebook

Instagram is testing hiding like count

  • First reaction from me – how will I know a post is doing well when looking for examples
  • But could stop the bots

Messenger gets rid of it’s codes

  • Use QR codes instead
  • Unbuild QR reader on iPhone
  • Inbuilt QR reader in Facebook app
  • Why do this? Were people not using or understanding them?

https://developers.facebook.com/docs/messenger-platform/discovery/messenger-codes/

Easter reading

  • Facebook story guide
  • LinkedIn B2B video guide

https://www.facebook.com/business/news/insights/how-to-unlock-your-creative-potential-on-stories#

https://business.linkedin.com/marketing-solutions/blog/marketing-for-tech-companies/2019/The-Guide-to-B2B-Video-that-every-tech-marketer-should-read

Tool of the week:

  • 1 Minute Voice Warmup

https://play.google.com/store/apps/details?id=co.speechtools.warmup&hl=en_IE

https://itunes.apple.com/gb/app/one-minute-voice-warmup/id1212802251?mt=8

 

Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book

ga4 phrase book graphic

 

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Comments

  7. Mel Bridger says

    It’s becoming harder as a small business to get organic engagement, obviously Facebook are a business and they want you to spend money on ads

  10. Amanda Webb - Spiderworking says

    Twitter mute comments
    * Hide replies that don’t contribute to the conversation
    * Experiment rolling out in June
    * Original poster has control
    * “Could help encourage people to present their thoughts and opinions in a more polite and less abusive fashion”
    * If you hide the tolls it could stop it turning into a troll fest
    https://twitter.com/wongmjane/status/1101096225137283072
    https://techcrunch.com/2019/04/16/twitter-to-launch-a-hide-replies-feature-plus-other-changes-to-its-reporting-process/

  11. Amanda Webb - Spiderworking says

    The future of twitter follow topics
    * “He suggested that the service works best as an “interest-based network,” where you log in and see content relevant to your interests, no matter who posted it — rather than a network where everyone feels like they need to follow a bunch of other accounts, and then grow their follower numbers in turn.”
    * I get the followers thing but…
    * We need to follow people to have conversations, the algorithm works great at facilitating this.
    https://techcrunch.com/2019/04/16/jack-dorsey-ted/

  12. Amanda Webb - Spiderworking says

    Facebook and Engagement baiting in video
    * Update to existing policy
    * No asking for a share
    * No spammy asking for comments
    * No asking for reactions
    * No askign for a tag
    * This stuff needs to happen organically
    * Knock on effect for chatbots… maybe
    * Update 1/30/19: Starting today, we will be demoting videos which contain engagement bait in the audio.
    https://newsroom.fb.com/news/2017/12/news-feed-fyi-fighting-engagement-bait-on-facebook/