I’m not sure if there is one key to Twitter business success but here’s one thing I’d forgotten and had to re-learn.
I know I’m not alone as a Twitter user, looking nostalgically back to the days when Twitter conversations used to flow. I’ve talked about it here many times before. But where many of us are desperately trying to cling on the Twitter we used to love other users and even Twitter itself seems to be moving away from this model.
Watch to find out my tip for Twitter business success:
Every morning I search desperately on Twitter for conversations, it takes time to scan through my lists and my main feed, to click links and see what people are sharing so I can open a conversation but I know this relationship building will pay off eventually.
I like to get to know people, I enjoy making friends on Twitter, I love that I am never alone when I know a friend is just a tweet away.
However, so many of the wonderful people I follow seem to have abandoned their feeds. They curate content which is great, they ReTweet stuff from the people that are important to them, some of them even ReTweet me and I don’t want them to stop! I miss the conversation. I miss finding out about people, shooting the breeze with people.
Being a content curator on Twitter makes sense. Twitter is a place to discover content so if you show you are a good resource you will attract people to your account. I’ve been guilty of this too. I curate content every weekday, I share my own stuff but I have forgotten to create Twitter content.
I’ve changed recently. I’ve stopped sharing links with every tweet, I’ve tried to recapture the Twitter I love. Instead of posting a link about the latest social media news I comment or ask a question. The reaction has been fabulous. I’m chatting to people again.
Twitter aren’t wrong when they bill themselves as a place where people can stay up to date with what is happening now but as businesses we need to be the ones discussing our industry, we need to be the ones people come to follow, we need to be the authority on our business.
So don’t give up, try my tip, share a tweet, no link, no image just a comment on something even if it’s just the weather (think about it how many beautiful friendships have started with a conversation about the weather). You’ll find that Twitter can work for you too.