This week seems to be full of tips, everywhere I look I’m finding great blog posts offering simple tips that can make our social media more effective. For that reason there’s quite a few included here, email marketing tips, social media competition tips, even Twitter bio and Linkedin tips. If you scroll right down you’ll even see this weeks 15 second tip from Spiderworking.com.
Linkedin breaks up with Twitter
Many breathed a sigh of relief this week when they heard that Tweets would no longer be auto posted as Linkedin statuses. Me included. I stopped reading the stream on Linkedin as soon as it became apparent I was seeing the same updates there as I was on my Twitter feed. Here’s more on the whys and hows of the move.
Facebook recognises Gay Marriage before Ireland, The States and most of the rest of the world
As politicians and religious orders debate the merits of marriage equality Facebook showed who’s side they were on this week by introducing a Gay Marriage icon. Timed perfectly to co-incide with Pride it’s great to see the network do what so many governments have as yet failed to do. Congratulations Facebook! More here.
Writing great Twitter bios
I think it’s a good idea to constantly work on your Twitter bio, I know I’ve experimented with mine over time. This excellent article is a list of the things you shouldn’t do.. follow the instructions and you could well end up with a great bio. I particularly agree that leaving your bio blank is the worst thing you can do if you want people to follow you back. You have to tell us who you are if you want us to follow.
OK, this isn’t what Pinterest is about, and I still can’t quite figure out how they pulled it off, but it is brilliant! T-shirt company UNIQLO came up with a Pinterest marketing campaign that did something a little bit special if you scrolled down. It would certainly catch my eye.
Everything you need to know to run a social media contest
Contests and competitions are great ways to get more people talking about you on social media. However there are rules that need to be followed. Disobey and you could be at risk of loosing your pages. It’s heartbreaking to talk to someone who has lost their Facebook page because they weren’t aware that the rules existed. Sadly in Facebook’s case you are unlikely to get your page back. This article from Hubspot is a must read if you are planning on launching a competition on any platform.
22 Tips to grow your email list
Email marketing is definitely not dead, in my mind it is one of the most under rated digital marketing tools available. It can be hugely effective when done right. Collecting email addresses should be at the top of your list for lead generation. That’s where this article comes in handy, it gives you 22 ways to encourage more subscribers.
5 Tips to get the most out of Linkedin
I hear it over and over again ‘I’ve set up a profile on Linkedin but don’t know what to do next’. Linkedin can be a hugely beneficial social network and if you are B2B it’s not one to be overlooked. What I love about this article is that it doesn’t just cover the usual tips, it delves into relationship building, research and just being a generally all round nice person.
And from Spiderworking.com this week
Adding a forum to your Facebook page
Last year Facebook took the discussions tab away. I’d never been a big fan of it, it was clunky and didn’t function well. Encouraging discussion around topics your target market would be interested in is a great way to engage your audience. This weeks cool tool is a great solution.
10 tips for creating 15 second video clips
15 second video clips have been called video tweets. I’ve been having fun with them recently. Here’s some tips to help get your first one looking right.
Facebook Marketing Tip #3 – Asking Questions
And here’s this weeks 15 second video tip. Have a a great weekend.