Your Friendly Google Analytics Geek | Taming GA4 One Report at a Time
Should you have a homepage navigation button? Turns out this is more controversial than I expected. I ran a LinkedIn poll, and the results bounced back and forth all week between yes and no. In the end, yes just edged ahead with 54% versus 44% for no. So is it just a matter of opinion? […]
Scaling E-Commerce Profitably: Insights from Thomas Gleeson E-commerce is exciting, but let’s be honest, it’s not getting any easier. Rising costs, fierce competition, and tricky analytics make scaling profitably a challenge. Thomas Gleeson, co-founder of StoreHero, knows this game inside out. With years of experience in family businesses, Shopify, and now StoreHero, he’s got some […]
How to Improve User Experience with Analytics: Insights from Rebeca Durán Stewart User experience (UX) is at the heart of great digital marketing. If your website isn’t easy to use, visitors won’t stick around. Rebeca Durán Stewart, a UX consultant at UX&Why, shares her top insights on using analytics to improve UX. Whether you’re tackling […]
Can You Optimise a Low-Traffic Website? Yes, and Here’s How. Conversion rate optimisation (CRO) and analytics often feel like tools reserved for big brands with thousands of visitors. But small businesses with low-traffic websites can benefit just as much, if not more, by making smart, strategic changes. Usman Qureshi, a CRO and analytics expert, has […]
Tracking e-commerce in Google Analytics 4 (GA4) can feel like trying to assemble flat-pack furniture without the instructions. You think everything is set up, but then your sales figures do not match, key events are missing, and your reports look like a data crime scene. Fred Pike, Managing Director at Northwoods, has spent years untangling […]
Ever looked at your Google Analytics 4 (GA4) dashboard and felt completely lost? You’re not alone. Analytics can feel overwhelming, but Dana DiTomaso believes it doesn’t have to be that way. From her unconventional career path to her practical, no-nonsense advice, Dana simplifies GA4 audiences and shows how audience segmentation can transform the way you […]
