Your Friendly Google Analytics Geek | Taming GA4 One Report at a Time
Many businesses try every marketing channel available: ads, blogs, Reels, TikTok, email. They hope something works. But without a clear framework, it is hard to know what is actually driving results. Google Analytics 4 (GA4) can help, but its default marketing reports often feel like a random collection of numbers. You log in and either […]
Why Analytics Feels Scary (and Why I Love It Anyway) There is nothing I love more than diving headfirst into the cool Google Analytics waters, it’s warm in there and I have fun swimming around in the data. OK, that’s a weird analogy, but you get the point. And I know not everyone feels like […]
Should you have a homepage navigation button? Turns out this is more controversial than I expected. I ran a LinkedIn poll, and the results bounced back and forth all week between yes and no. In the end, yes just edged ahead with 54% versus 44% for no. So is it just a matter of opinion? […]
Scaling E-Commerce Profitably: Insights from Thomas Gleeson E-commerce is exciting, but let’s be honest, it’s not getting any easier. Rising costs, fierce competition, and tricky analytics make scaling profitably a challenge. Thomas Gleeson, co-founder of StoreHero, knows this game inside out. With years of experience in family businesses, Shopify, and now StoreHero, he’s got some […]
How to Improve User Experience with Analytics: Insights from Rebeca Durán Stewart User experience (UX) is at the heart of great digital marketing. If your website isn’t easy to use, visitors won’t stick around. Rebeca Durán Stewart, a UX consultant at UX&Why, shares her top insights on using analytics to improve UX. Whether you’re tackling […]
Can You Optimise a Low-Traffic Website? Yes, and Here’s How. Conversion rate optimisation (CRO) and analytics often feel like tools reserved for big brands with thousands of visitors. But small businesses with low-traffic websites can benefit just as much, if not more, by making smart, strategic changes. Usman Qureshi, a CRO and analytics expert, has […]
