Your Friendly Google Analytics Geek | Taming GA4 One Report at a Time
Google and Facebook. Up a tree.K.I.S.S.I.N.G. Remember that couple in school who hated each other right up until the minute they fell in love?Well… it’s not quite love. But Google and Meta are suddenly getting along better than anyone expected.And that’s good news because you can now import Meta Ads cost data into GA4. It […]
Are long sales pages really worth it? Some people swear by them. Others hate them. As a buyer, scrolling forever just to find out the price can feel like torture. As a business owner, you are told they convert better because they reassure people, add proof, and answer objections. So who is right? What other […]
Many businesses try every marketing channel available: ads, blogs, Reels, TikTok, email. They hope something works. But without a clear framework, it is hard to know what is actually driving results. Google Analytics 4 (GA4) can help, but its default marketing reports often feel like a random collection of numbers. You log in and either […]
Why Analytics Feels Scary (and Why I Love It Anyway) There is nothing I love more than diving headfirst into the cool Google Analytics waters, it’s warm in there and I have fun swimming around in the data. OK, that’s a weird analogy, but you get the point. And I know not everyone feels like […]
Should you have a homepage navigation button? Turns out this is more controversial than I expected. I ran a LinkedIn poll, and the results bounced back and forth all week between yes and no. In the end, yes just edged ahead with 54% versus 44% for no. So is it just a matter of opinion? […]
Scaling E-Commerce Profitably: Insights from Thomas Gleeson E-commerce is exciting, but let’s be honest, it’s not getting any easier. Rising costs, fierce competition, and tricky analytics make scaling profitably a challenge. Thomas Gleeson, co-founder of StoreHero, knows this game inside out. With years of experience in family businesses, Shopify, and now StoreHero, he’s got some […]
