Your Friendly Google Analytics Geek | Taming GA4 One Report at a Time
Tracking e-commerce in Google Analytics 4 (GA4) can feel like trying to assemble flat-pack furniture without the instructions. You think everything is set up, but then your sales figures do not match, key events are missing, and your reports look like a data crime scene. Fred Pike, Managing Director at Northwoods, has spent years untangling […]
Ever looked at your Google Analytics 4 (GA4) dashboard and felt completely lost? You’re not alone. Analytics can feel overwhelming, but Dana DiTomaso believes it doesn’t have to be that way. From her unconventional career path to her practical, no-nonsense advice, Dana simplifies GA4 audiences and shows how audience segmentation can transform the way you […]
Does networking feel like a time-consuming effort with little return? You’re not alone. Many business owners struggle to see tangible results from networking, attending countless events without knowing whether they’re truly making an impact. Kam Chauhan, a marketing strategist and networking expert, has cracked the code on making networking measurable and effective. In this guide, […]
LinkedIn is no longer just a boring professional network; it’s a vibrant platform where businesses can thrive. Louise Brogan, a LinkedIn specialist and advocate for video marketing, shares her journey and strategies for mastering LinkedIn. From using LinkedIn video marketing to building meaningful connections, Louise’s advice is packed with insights for small businesses and entrepreneurs […]
Kay Peacey, an email automation and ActiveCampaign specialist, brings a refreshing perspective to email marketing. Her background in teaching shines through as she explains complex concepts in a down-to-earth way. In this article, inspired by her appearence on That Analytics Podcast, we’ll explore common mistakes in email campaign measurement, the email marketing metrics that matter, […]
Black Friday is one of the biggest opportunities of the year for small business marketers and solopreneurs. But how do you know if all the time and effort you’ve poured into your campaign is actually paying off? That’s where Google Analytics 4 (GA4) comes in. In this post, we’ll walk through how to set up […]
