Are your building reader trust? Are your readers ready to buy from you? It’s easy to overlook these questions but they could be crucial to your success. When Marcus Sheridan started blogging for his failing swimming pool company he went straight in with bottom of the funnel content. His blog captured people who were ready to […]

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[Estimated reading time: 9 Minutes] Wouldn’t it be cool if you could get your favourite bloggers and influencers to contribute to your blog? What would happen to your blog as a result? This week I’m going to do something different. I’m going to tell you the story of how I accepted a blog challenge and […]

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[Estimated reading time: 10 Minutes] Have you been meaning to start a blog for your business but not gotten around to it? It’s difficult to take the plunge but it doesn’t need to be as hard as you think. I’m hoping this post will give you the spark you need to finally put your fingers […]

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[Estimated reading time: 6 Minutes] Is blogging for your business really worth it? What are the advantages of blogging?  A few weeks we discussed the downsides of blogging for business. We talked about the time it took, content shock, your peers thinking you are mad and more. But it’s not all bad news. In fact, […]

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[Estimated reading time: 6 minutes] Do you really know what your readers need? Have you asked them? Are you writing content that solves their problems? The easiest way to find out is to create a reader survey for your blog. I hit a bit of a dry patch recently with my blogging, my ideas just […]

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