Facebook makes it easier to see business page messages
Facebook Messenger makes it really simple to see your personal Facebook messages. Now it will make it easier to stay on top of your business messages too.
Instead of having to click through multiple interfaces, you’ll now be able to ‘toggle’ between your personal account inbox and your business inbox.
It’s a much quicker way for businesses to keep tabs on their business page messages but will it mean work creeps into our time off?
To avoid this you can set an ‘away’ message for your business that should silence messages when you aren’t able to respond. You can even set a schedule for when you are out of office.
Is Twitter Verification Coming Back?
With so many questionable businesses appearing on social verification becomes even more important. It will make your business look trustworthy.
But Twitter has closed verification applications for a long time only awarding the blue tick when they feel it’s important.
Reverse engineer Jane Manchun Wong spotted that the application process may be coming back. Great news for businesses that want to prove they are legitimate and trustworthy.
https://twitter.com/wongmjane/status/1269586202606235648/photo/1
Could This Be The End Of Instagram Embedding?
A court judgement in America means we need to seek permission from creators before embedding their Instagram posts on our website.
The court ruling on a case brought by a photographer found against Newsweek for embedding an Instagram post. Instagram also stated that websites should get permission from the creator before embedding.
Up until now and in previous judgements it was believed that the Instagram licence to use the post extended to embeds.
This is just for Instagram posts for now but will we see other social posts scrutinised?
Twitter prompts Android users to read before Retweeting
Have you noticed that your content will often get more shares and RTs than clicks?
Do you ever ReTweet links to articles you haven’t read? By making a judgement on the content of an article on just a headline and image could be risky. You could be sharing something you don’t endorse or hurts your brand values.
To encourage more people to read before sharing Twitter is testing a prompt that appears when you try to retweet an article before clicking to read.
This will either result in more clicks or even fewer retweets.
Facebook has a new metric. Comment Engagement
Having an engagement strategy is a strong part of any digital marketing strategy but how do we measure it?
On Facebook, how do we know if getting comments on our posts really has an impact? What about our own comments? Do they push our content out to more people?
Facebook is testing a new metric ‘Comment Engagement’ that will show you the impact that your comments have on impressions and engagement.
If Facebook is pushing this metric to marketers it’s a sure sign that they want to get more people to comment on Facebook in general.
With so much engagement now happening in private spaces will this encourage you to get more conversational in public?
https://twitter.com/MattNavarra/status/1269706687906275329/photo/3
LinkedIn tests ‘Status Update’ for profile
LinkedIn is no longer a dry place where people only share updates about their business and what they are doing.
With the feed full of articles and chat LinkedIn is testing a new place to share business updates.
Your LinkedIn profile.
Soon you will be able to add short ‘Status updates’ to your LinkedIn profile that will tell visitors what you’re working on or what your business is doing.
It’s a quick way to tell people what your business is about.
What will you use it for?
Spotted by Jane Manchun Wong.
https://twitter.com/wongmjane/status/1270157771757875200/photo/1
What works on Facebook video
When you create videos for Facebook what is the best format? What length? What else do you need to know to optimise it?
Social Insider released the results of a massive study they conducted on Facebook video.
Here are some headline stats.
15% of content on Facebook is video up from 5.47% in 2014
The optimal video length is 3-5 minutes
Vertical video slightly outperforms other formats for engagement
Videos with a 300+ character description slightly outperform videos with lower character descriptions
