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You are here: Home / Video / The Christmas Stocking Of Digital Marketing Predictions – The Digital Coffee 20th December 2019

The Christmas Stocking Of Digital Marketing Predictions – The Digital Coffee 20th December 2019

December 20, 2019 by Amanda Webb

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This week on the Digital Coffee

👥LinkedIn adds new group features

🐦Twitter makes list sharing better

🔫Insta influencers can no longer sell guns…

New LinkedIn Group Features

  • Could this mean LinkedIn groups get a resurgence?
  • Moderate posts before publication
  • Easier to block group members (from comments)
  • Search topics
  • Better notifications
  • Amongst others

https://www.socialmediatoday.com/news/linkedin-adds-new-features-for-groups-to-help-boost-engagement/569284/

New Twitter List Features

  • Share a list with a thumbnail (not customisable yet)
  • Suggestions of who to add
  • As you know, lists are more accessible now from mobile, just a swipe left of right
  • What lists should you create?
  • What lists will you create that you will want to share? Member groups, shoutouts, conference lists? Recommendations?

https://twitter.com/TwitterSupport/status/1207398017629863939

Facebook/Insta brand collaboration tool open to creators

  • Search engine for influencers
  • Enables creators to share insights and engagement stats with brands
  • Search for brands to work with
  • Brands will also see insights when tagged in brand content

https://business.instagram.com/blog/helping-creators-turn-their-passion-into-a-living/#

No Filter Selfies On The Rise (In the UK)

  • 62% of those aged between 16 and 29 are taking more natural and filter-free selfies compared with five years ago.
  • Men take more selfies
  • Selfies in Nature are winning over nightclubs and pubs

https://www.hihonor.com/uk/news/honor-9x-research-reveals-brits-now-post-a-staggering-468-photos-of-themselves-every-year/

Influencers no longer able to advertise guns

  • Like…
  • Guns, cigarettes, vaping,
  • How was this even a thing before?

https://www.cnbc.com/2019/12/18/instagram-to-ban-influencers-from-promoting-vaping-and-guns.html

Business and creator Insta accounts can set age limits

  • Overall or by region
  • Handy for alcohol etc

https://twitter.com/MattNavarra/status/1207637892316770305

Swipe to call feature for Snapchat (in the Middle East)

  • Phone calls still big there
  • Swipe up and start a call
  • Frictionless a bit like Google click to call
  • Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, Lebanon, Jordan

https://yassermasood.blog/2019/12/17/swipe-to-call-snapchat-middle-east/

The Christmas Stocking Of Digital Marketing Predictions

The rise of Twitter

  • If it’s a good fit for your audience get looking now
  • More younger users
  • More user friendly tools – could it take over from Facebook?

Less focus on weak engagement stats

Followers and likes less important – deeper engagement more important

Rising ad costs

  • Small business focus on engagement and engaging content to keep costs down
  • Learn how to algorithms work
  • Build communities and work with micro-influencers to spread the word

Facebook group decline

  • I think we reached peak group
  • Learn about community instead of thinking as a pure promotional activity

Moving away from always on

  • More people looking for alternatives to internet based activities
  • People post less
  • Private messaging will be bigger

Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book

Related Posts:

  • Amanda looks pensive. The words 'Farewell. Facebook group scheduling' float to the left
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  • Amanda looks a little confused, an Instagram logo floats to her left. The words 'Instagram Story Lists' also float
    Share Instagram Stories To Audience Lists - Digital…
  • Amanda looks curious. Why would Facebook remove group admins?
    Don't Lose Your Facebook Group - Digital Marketing…
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