This week on the Digital Coffee
👥LinkedIn adds new group features
🐦Twitter makes list sharing better
🔫Insta influencers can no longer sell guns…
New LinkedIn Group Features
- Could this mean LinkedIn groups get a resurgence?
- Moderate posts before publication
- Easier to block group members (from comments)
- Search topics
- Better notifications
- Amongst others
New Twitter List Features
- Share a list with a thumbnail (not customisable yet)
- Suggestions of who to add
- As you know, lists are more accessible now from mobile, just a swipe left of right
- What lists should you create?
- What lists will you create that you will want to share? Member groups, shoutouts, conference lists? Recommendations?
https://twitter.com/TwitterSupport/status/1207398017629863939
Facebook/Insta brand collaboration tool open to creators
- Search engine for influencers
- Enables creators to share insights and engagement stats with brands
- Search for brands to work with
- Brands will also see insights when tagged in brand content
https://business.instagram.com/blog/helping-creators-turn-their-passion-into-a-living/#
No Filter Selfies On The Rise (In the UK)
- 62% of those aged between 16 and 29 are taking more natural and filter-free selfies compared with five years ago.
- Men take more selfies
- Selfies in Nature are winning over nightclubs and pubs
Influencers no longer able to advertise guns
- Like…
- Guns, cigarettes, vaping,
- How was this even a thing before?
https://www.cnbc.com/2019/12/18/instagram-to-ban-influencers-from-promoting-vaping-and-guns.html
Business and creator Insta accounts can set age limits
- Overall or by region
- Handy for alcohol etc
https://twitter.com/MattNavarra/status/1207637892316770305
Swipe to call feature for Snapchat (in the Middle East)
- Phone calls still big there
- Swipe up and start a call
- Frictionless a bit like Google click to call
- Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, Lebanon, Jordan
https://yassermasood.blog/2019/12/17/swipe-to-call-snapchat-middle-east/
The Christmas Stocking Of Digital Marketing Predictions
The rise of Twitter
- If it’s a good fit for your audience get looking now
- More younger users
- More user friendly tools – could it take over from Facebook?
Less focus on weak engagement stats
Followers and likes less important – deeper engagement more important
Rising ad costs
- Small business focus on engagement and engaging content to keep costs down
- Learn how to algorithms work
- Build communities and work with micro-influencers to spread the word
Facebook group decline
- I think we reached peak group
- Learn about community instead of thinking as a pure promotional activity
Moving away from always on
- More people looking for alternatives to internet based activities
- People post less
- Private messaging will be bigger
Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book
Question: What’s going to happen to digital marketing in 2020?
Coffee before you ask – ALWAYS Coffee x
Not stopping until Christmas Eve.
Hi all, only on for a min. Happy Christmas Amanda
I’m excited too
Can hear you clearly
Can still hear you 🙂
Whoop! Whoop!
oooooh stocking of predictions
Good morning … you do this so brilliantly
Eep eep!
I think you’re right about FB groups. There’s so many and I’m noticing a lot less engagement for those running them.
FB groups just got kind of saturated, there are so so many. The only ones I still bother with are those I know people on, that have a community like you said.
Twitter <3
Definitely the reach is still there if your content is right for the audience!
Merry Christmas Amanda xxx
Love the engagement on my page .. learnt from you and Janet Murray and it’s made a lot of difference..
Happy Christmas Amanda, enjoy the break <3
We keep coming back because you are SO cool bananas xx
Have a fab Christmas Amanda and thank you for everything you have done for me this year… you were the catalyst for my business growing beyond all expectations.. nearly all my clients have been generated some way or other from you. Will explain when I see you in 2020… I owe you a big drink forever grateful x
Always coffee
Gluhwein
Coffee latte
Yogi Didi fancy
Sacha Liddiard can’t wait to meet in person in 2020
Laura Cazabon you too
New LinkedIn Group Features
* Could this mean LinkedIn groups get a resurgence?
* Moderate posts before publication
* Easier to block group members (from comments)
* Search topics
* Better notifications
* Amongst others
https://www.socialmediatoday.com/news/linkedin-adds-new-features-for-groups-to-help-boost-engagement/569284/
New Twitter List Features
* Share a list with a thumbnail (not customisable yet)
* Suggestions of who to add
* As you know, lists are more accessible now from mobile, just a swipe left of right
* What lists should you create?
* What lists will you create that you will want to share? Member groups, shoutouts, conference lists? Recommendations?
https://twitter.com/TwitterSupport/status/1207398017629863939
Facebook/Insta brand collaboration tool open to creators
* Search engine for influencers
* Enables creators to share insights and engagement stats with brands
* Search for brands to work with
* Brands will also see insights when tagged in brand content
https://business.instagram.com/blog/helping-creators-turn-their-passion-into-a-living/#
No Filter Selfies On The Rise (In the UK)
* 62% of those aged between 16 and 29 are taking more natural and filter-free selfies compared with five years ago.
* Men take more selfies
* Selfies in Nature are winning over nightclubs and pubs
https://www.hihonor.com/uk/news/honor-9x-research-reveals-brits-now-post-a-staggering-468-photos-of-themselves-every-year/
Influencers no longer able to advertise guns
* Like…
* Guns, cigarettes, vaping,
* How was this even a thing before?
https://www.cnbc.com/2019/12/18/instagram-to-ban-influencers-from-promoting-vaping-and-guns.html
Business and creator Insta accounts can set age limits
* Overall or by region
* Handy for alcohol etc
https://twitter.com/MattNavarra/status/1207637892316770305
Swipe to call feature for Snapchat (in the Middle East)
* Phone calls still big there
* Swipe up and start a call
* Frictionless a bit like Google click to call
* Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, Lebanon, Jordan
https://yassermasood.blog/2019/12/17/swipe-to-call-snapchat-middle-east/
What to keep an eye on in 2020
The rise of Twitter
* If it’s a good fit for your audience get looking now
* More younger users
* More user friendly tools – could it take over from Facebook?
Less focus on weak engagement stats
Followers and likes less important – deeper engagement more important
Rising ad costs
* Small business focus on engagement and engaging content to keep costs down
* Learn how to algorithms work
* Build communities and work with micro-influencers to spread the word
Facebook group decline
* I think we reached peak group
* Learn about community instead of thinking as a pure promotional activity
Moving away from always on
* More people looking for alternatives to internet based activities
* People post less
* Private messaging will be bigger
Happy Christmas
Amanda looking forward to it too… have a good one
Jackie Devlin Mehigan I had to Google that 😀
Laura Cazabon You too!
Aww thank you 🙂
#replay brilliant Amanda, thank you!! Love the hat and stocking 🙂
Elaine Rogers VA thank you! Have a great Christmas
Amanda Webb – Spiderworking I had to Google the spelling … In Vienna tho on way home now… Looking forward to a cup of Barry’s
Jackie Devlin Mehigan safe travels