This week on the Digital Coffee
👥LinkedIn adds new group features
🐦Twitter makes list sharing better
🔫Insta influencers can no longer sell guns…
New LinkedIn Group Features
- Could this mean LinkedIn groups get a resurgence?
- Moderate posts before publication
- Easier to block group members (from comments)
- Search topics
- Better notifications
- Amongst others
New Twitter List Features
- Share a list with a thumbnail (not customisable yet)
- Suggestions of who to add
- As you know, lists are more accessible now from mobile, just a swipe left of right
- What lists should you create?
- What lists will you create that you will want to share? Member groups, shoutouts, conference lists? Recommendations?
https://twitter.com/TwitterSupport/status/1207398017629863939
Facebook/Insta brand collaboration tool open to creators
- Search engine for influencers
- Enables creators to share insights and engagement stats with brands
- Search for brands to work with
- Brands will also see insights when tagged in brand content
https://business.instagram.com/blog/helping-creators-turn-their-passion-into-a-living/#
No Filter Selfies On The Rise (In the UK)
- 62% of those aged between 16 and 29 are taking more natural and filter-free selfies compared with five years ago.
- Men take more selfies
- Selfies in Nature are winning over nightclubs and pubs
Influencers no longer able to advertise guns
- Like…
- Guns, cigarettes, vaping,
- How was this even a thing before?
https://www.cnbc.com/2019/12/18/instagram-to-ban-influencers-from-promoting-vaping-and-guns.html
Business and creator Insta accounts can set age limits
- Overall or by region
- Handy for alcohol etc
https://twitter.com/MattNavarra/status/1207637892316770305
Swipe to call feature for Snapchat (in the Middle East)
- Phone calls still big there
- Swipe up and start a call
- Frictionless a bit like Google click to call
- Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, Lebanon, Jordan
https://yassermasood.blog/2019/12/17/swipe-to-call-snapchat-middle-east/
The Christmas Stocking Of Digital Marketing Predictions
The rise of Twitter
- If it’s a good fit for your audience get looking now
- More younger users
- More user friendly tools – could it take over from Facebook?
Less focus on weak engagement stats
Followers and likes less important – deeper engagement more important
Rising ad costs
- Small business focus on engagement and engaging content to keep costs down
- Learn how to algorithms work
- Build communities and work with micro-influencers to spread the word
Facebook group decline
- I think we reached peak group
- Learn about community instead of thinking as a pure promotional activity
Moving away from always on
- More people looking for alternatives to internet based activities
- People post less
- Private messaging will be bigger
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