Is TikTok Evil? – Digital Coffee 6th December 2019

This week on the Digital Coffee
Question: Do your kids use TikTok?

👹Is TikTok secretly evil?

🎉Twitter helps with your content schedule for 2020

🐦Update to Twitter ads measurement

Should we be worried about TikTok?

• Leaked documents show the network was restricting reach on posts from people with disabilities, people who appeared to be homosexual, self confident and overweight to curb bullying…
• This network has a lot to learn and this sort of scandle could spell the end for it
• TikTok confirmed this policy was in place but has since been abandoned
• Will people care?

https://www.socialmediatoday.com/news/tiktok-continues-to-refine-content-policies-in-response-to-various-concerns/568386/

2020 Major events calendar from Twitter

• To help you plan your content
• Sporting events, celebration days, religious holidays related to the UK and Ireland
• Includes tips on how to maximise your presence
• What campaigns can you create that will tap into those events?

https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/resources/marketing-calendar-2020/UKI-Twitter-marketing-calendar-2020.pdf

BBC investigates Live gifting on TikTok

• Users can ‘tip’ by gifting their favourite TikTokers during a live stream
• Creators asked for gifts and offered mobile phone numbers, shout outs, likes and collaborations in return
• Many young users being hoodwinked
• TikTok updates policy so only over 18s can gift

https://www.bbc.com/news/technology-50651125

New Insta users will need to add their Birth Date

• To ensure that they are over 13
• Data stored privately
• Obvs kids will lie…
• Instagram will later start using age info to offer education about settings and new privacy controls for younger users.
• Also introducing feature where only users you follow can DM you

https://techcrunch.com/2019/12/04/instagram-age-verification/

Twitter Expands Access to Brand Survey Tools

• These quiz Twitter users on whether they have seen your ads (kinda)
• Now available to all managed accounts in US, UK, Canada, Japan and Brazil

https://blog.twitter.com/en_us/topics/product/2019/Measure-your-launch-and-connect-campaigns-using-Twitter-Brand-Surveys.html

YouTube purge accounts – expect a decline in subscribers

• Shouldn’t impact watch time
• Dormant or spam accounts being removed

https://techcrunch.com/2019/12/04/youtube-warns-creators-of-subscriber-count-declines-amid-purge-of-closed-accounts/

Superpower

• Lorem Ipsum generators
• One for every interest
• Placeholder test for websites, landing pages, eBooks etc

https://loremipsum.io/ultimate-list-of-lorem-ipsum-generators/