This week on the Digital Coffee
Question: Do your kids use TikTok?
👹Is TikTok secretly evil?
🎉Twitter helps with your content schedule for 2020
🐦Update to Twitter ads measurement
Should we be worried about TikTok?
- Leaked documents show the network was restricting reach on posts from people with disabilities, people who appeared to be homosexual, self confident and overweight to curb bullying…
- This network has a lot to learn and this sort of scandle could spell the end for it
- TikTok confirmed this policy was in place but has since been abandoned
- Will people care?
2020 Major events calendar from Twitter
- To help you plan your content
- Sporting events, celebration days, religious holidays related to the UK and Ireland
- Includes tips on how to maximise your presence
- What campaigns can you create that will tap into those events?
BBC investigates Live gifting on TikTok
- Users can ‘tip’ by gifting their favourite TikTokers during a live stream
- Creators asked for gifts and offered mobile phone numbers, shout outs, likes and collaborations in return
- Many young users being hoodwinked
- TikTok updates policy so only over 18s can gift
https://www.bbc.com/news/technology-50651125
New Insta users will need to add their Birth Date
- To ensure that they are over 13
- Data stored privately
- Obvs kids will lie…
- Instagram will later start using age info to offer education about settings and new privacy controls for younger users.
- Also introducing feature where only users you follow can DM you
https://techcrunch.com/2019/12/04/instagram-age-verification/
Twitter Expands Access to Brand Survey Tools
- These quiz Twitter users on whether they have seen your ads (kinda)
- Now available to all managed accounts in US, UK, Canada, Japan and Brazil
YouTube purge accounts – expect a decline in subscribers
- Shouldn’t impact watch time
- Dormant or spam accounts being removed
Superpower
- Lorem Ipsum generators
- One for every interest
- Placeholder test for websites, landing pages, eBooks etc
https://loremipsum.io/ultimate-list-of-lorem-ipsum-generators/
Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book
Question: Do your kids use TikTok
Hi Amanda, managed to make it and tune in 🙂
Yes I realised recently that my son is using TikTok and have been looking into it
Okay I’ll listen to the replay – thank you
Yipp you will tell a little fib 🙂
Love this especially cat ipsum for a cat lover, which I am. Thanks Amanda
Should we be worried about TikTok?
* Leaked documents show the network was restricting reach on posts from people with disabilities, people who appeared to be homosexual, self confident and overweight to curb bullying…
* This network has a lot to learn and this sort of scandle could spell the end for it
* TikTok confirmed this policy was in place but has since been abandoned
* Will people care?
https://www.socialmediatoday.com/news/tiktok-continues-to-refine-content-policies-in-response-to-various-concerns/568386/
2020 Major events calendar from Twitter
* To help you plan your content
* Sporting events, celebration days, religious holidays related to the UK and Ireland
* Includes tips on how to maximise your presence
* What campaigns can you create that will tap into those events?
https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/resources/marketing-calendar-2020/UKI-Twitter-marketing-calendar-2020.pdf
BBC investigates Live gifting on TikTok
* Users can ‘tip’ by gifting their favourite TikTokers during a live stream
* Creators asked for gifts and offered mobile phone numbers, shout outs, likes and collaborations in return
* Many young users being hoodwinked
* TikTok updates policy so only over 18s can gift
https://www.bbc.com/news/technology-50651125
New Insta users will need to add their Birth Date
* To ensure that they are over 13
* Data stored privately
* Obvs kids will lie…
* Instagram will later start using age info to offer education about settings and new privacy controls for younger users.
* Also introducing feature where only users you follow can DM you
https://techcrunch.com/2019/12/04/instagram-age-verification/
Twitter Expands Access to Brand Survey Tools
* These quiz Twitter users on whether they have seen your ads (kinda)
* Now available to all managed accounts in US, UK, Canada, Japan and Brazil
https://blog.twitter.com/en_us/topics/product/2019/Measure-your-launch-and-connect-campaigns-using-Twitter-Brand-Surveys.html
YouTube purge accounts – expect a decline in subscribers
* Shouldn’t impact watch time
* Dormant or spam accounts being removed
https://techcrunch.com/2019/12/04/youtube-warns-creators-of-subscriber-count-declines-amid-purge-of-closed-accounts/
Superpower
* Lorem Ipsum generators
* One for every interest
* Placeholder test for websites, landing pages, eBooks etc
https://loremipsum.io/ultimate-list-of-lorem-ipsum-generators/
Thank you so much for this info for Tik Tok, just need to be as knowledged as I can be. This platform caught me out when I learned he was using it.
So glad I could help
My 11 year spent all evening yesterday filming for TikTok
Lucy O’Reilly they could be making big money in the future! But be aware they should be 13 before using it
He’s only 11. Good, I have an excuse now to get him off it. I’m not happy with him putting himself out there like that. Utter navel-gazing, attention-seeking stuff
Lucy O’Reilly maybe introduce him to some fun video tools that aren’t connected to a social network. Try Inshot, quik from GoPro. That way he can still be creative but privately.