Kate had been blogging on and off for about a year when she discovered Marcus Sheridan. Now after five years of blogging the Marcus Sheridan way she’s getting traffic to her Pet Sitters Ireland site and more importantly, getting customers from her blog.
Listen Below To Find Out How She Gets Customers From Her Blog
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It’s impossible to talk to Kate without discussing Marcus Sheridan. If you haven’t encountered him before you should definitely check out his River Pools & Spas blog. It was this blog that turned his failing business around. His success story has inspired many business bloggers.
His method has been to answer questions in five main categories:
- Cost & price
- Problems
- Comparisons
- Reviews
- Best of articles
When you answer your customer questions on your blog it will drive traffic from Google and other search engines who are searching for the answers online.
Resources mentioned in this week’s show:
- Marcus Sheridan – The Sales Lion
Tools for finding customer questions:
Top Tips From Kate
Answer your customer questions on your blog.
Don’t be scared of sharing pricing information. You don’t have to be specific but give an idea. People are more likely to get in touch if they know what they are getting into.
Create an eBook from your most popular blog posts, giving customers information about your website. Kate sees a very high conversion rate from people who download and read that eBook before they call.
Spend time on your images so that they look good for sharing on social media.
Work on themes for your blog. It will help you focus during the month.
Kate’s Challenge
This week’s challenge from Kate is to Take the five topics:
Write five titles for each of the five topics below. Focus on customer questions that fall into these categories.
- Cost & price
- Problems
- Comparisons
- Reviews
- Best of articles
You can find Kate online at Pet Sitters Ireland and follow the Pet Sitters Ireland Facebook page.
Don’t forget to follow me @spiderworking on Periscope for updates on my blogging challenge progress.
If you enjoy this podcast please do me a massive favour and give me a , or leave me a comment on this post. I’d love to hear your blogging stories and how you are getting on with my blogging challenges.
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