Have you ever taken a personality quiz on Facebook? You know the kind, the one’s that ask what Historic character you are? What Dr. Who Character you are? What your true age is?
They have huge viral impact, people love taking them and love sharing the results.
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Creating this sort of quiz can help your business in a couple of ways:
1. It will increase brand awareness. As long as you brand your content so that when it’s shared people know where it’s coming from and as long as it’s relevant to your target market this can be a great way for getting your business in front of people.
2. You can collect email addresses from participants and add them to your email marketing list. This gives you the opportunity to sell to them in the future without relying on Facebook.
A personality quiz won’t suit every business. They are fun and light hearted so make sure that this tone fits your brand personality before you create one.
How to create a personality quiz
Facebook Personality Test from AgoraPulse is a really easy way to set up and launch a personality quiz on your Facebook page.
You will need to sign up for their free 15 day trial to use this tool, this allows you to collect 20 entries. If you sign up to one of their paid plans you can extend this. Get your quiz right and spending the minimum €29 for a month will be well worth it for the leads you collect.
Here’s a quick walkthrough:
In this video I didn’t customise any of the images. This is a must if you are running a quiz. You also need to think hard about the questions you ask and the personality types you create. Be careful to amuse and not insult your audience.
Your Turn
Do you love or loath personality tests? Would you set one up for your business?
If you have, or if you do after reading this post leave me a comment and let me know how you got on.
