Have you ever taken a personality quiz on Facebook? You know the kind, the one’s that ask what Historic character you are? What Dr. Who Character you are? What your true age is?
They have huge viral impact, people love taking them and love sharing the results.
[Tweet “Facebook personality tests have huge viral impact and can help you collect leads”]
Creating this sort of quiz can help your business in a couple of ways:
1. It will increase brand awareness. As long as you brand your content so that when it’s shared people know where it’s coming from and as long as it’s relevant to your target market this can be a great way for getting your business in front of people.
2. You can collect email addresses from participants and add them to your email marketing list. This gives you the opportunity to sell to them in the future without relying on Facebook.
A personality quiz won’t suit every business. They are fun and light hearted so make sure that this tone fits your brand personality before you create one.
How to create a personality quiz
Facebook Personality Test from AgoraPulse is a really easy way to set up and launch a personality quiz on your Facebook page.
You will need to sign up for their free 15 day trial to use this tool, this allows you to collect 20 entries. If you sign up to one of their paid plans you can extend this. Get your quiz right and spending the minimum €29 for a month will be well worth it for the leads you collect.
Here’s a quick walkthrough:
In this video I didn’t customise any of the images. This is a must if you are running a quiz. You also need to think hard about the questions you ask and the personality types you create. Be careful to amuse and not insult your audience.
Your Turn
Do you love or loath personality tests? Would you set one up for your business?
If you have, or if you do after reading this post leave me a comment and let me know how you got on.
Thanks for this great tutorial Amanda! Personality tests are awesome and get great viral results 🙂 Love how you make it so simple for people to follow – Jenny
I have to admit I keep seeing them in my timeline and am amazed by the number of friends who do them. I guess it is kinda compelling. It’s not something I’ve ever entered but it could work well as a promotion of my next book – ask people what kind of farmer’s wife they are!!
It’s a great tool Jenny and one I know a lot of my clients will love 🙂
Yes people do seem to love doing them and sharing the results 🙂
I feel a Christmas quiz coming on …. what kind of vegetable are you lol! Seriously, I may look into this for a bit of fun if I can just do a one off I’d be interested.
Great idea! I’m a carrot, definitely a carrot 🙂