I ran my first Facebook contest way before Facebook imposed any rules on us. it was for my first business, an eco-friendly gift company. Back then users would have to Like your page before they could interact with your content. That seems crazy to me now. Why would you put a barrier in the way […]
How Your Like And Share Competition Is Killing Your Facebook Reach – Episode #6: 1 Minute Social Media Moment
A lot of people have been asking me about Like & Share competitions on Facebook recently. Are they still against Facebook’s terms in 2018? How come we see so many businesses using them? What will happen if Facebook catch you at it? According to Facebook’s promotional guidelines you cannot: It’s quite clear then that asking […]
How Pet Sitters Ireland Reached Their Ideal Customers – Facebook Competition Case Study
One of the most successful Facebook competitions I’ve worked on was ‘The Nose Of Tralee’ with Pet Sitters Ireland. Pet Sitters Ireland customers really love their pets and we wanted to design a promotion that tapped in to this. We know pet owners love sharing pictures of their pets online so a contest that encouraged […]
Get More Entries – Supercharge Your Facebook Competition Promotion
A Quick Guide To Writing Facebook Competition Rules
Do you set rules for your Facebook competitions? Rules are a crucial part of your contest. Let me tell you a story. Many years ago before Facebook had any competition guidelines in place a friend of mine ran a photo contest on his Facebook page. He got some amazing entries and the winner was picked […]