This weeks cool tool is CoSchedule. It’s a WordPress plugin that will help you keep on top of blogging tasks, be consistent with your blog posts and help you share social updates when you post.
Being consistent with blogging sends out some powerful signals to readers:
- They will trust you. If you blog on a regular basis the chances are you have good time management skills and are able to sustain interest over a long period of time. These are the sorts of qualities people look for in those they do business with.
- You know your stuff – You are able to blog on a regular basis about your topic, you must know a lot about it. One of the nice things about blogging is that the more you do it the more of an expert you become. Good blogging requires research and experience in the area you are writing about.
There are other clear benefits to consistency too:
Readers will begin to re-visit your blog. If you blog regularly people will check in with your blog, Facebook page or Twitter account on a regular basis. They will also be more likely to subscribe to your RSS feed or emails.
More posts. Any established blogger will tell you that most of their traffic comes from Google. The more posts you write the more likely you are to appear in multiple Google searches.
How do you stay consistent with your blog?
There are a few things you can do to keep your blog going:
Make time to blog
Set aside specific days and times of day that you will blog in your work schedule. If you don’t do this you will find that you will constantly put it on the long finger.
Keep and ideas diary
Whether you use a tech tool like Evernote or keep a physical notebook with you make sure you have somewhere to keep note of your blogging ideas when they come to you. Sometimes the very act of carrying a notebook will inspire ideas.
Write a content schedule
Think about your blog posts in advance. I find setting a theme for a month helps me bring ideas together. Here’s a simple formula and template for creating a content schedule.
If you want to get more serious about your schedule this weeks cool tool CoSchedule could be the solution. Watch the video to see how it works.
CoSchedule is a WordPress plugin so you will need to be using a self hosted WordPress site to run it. It’s free for 14 days and then costs $10 per month if you continue to use it.
If you are serious about blogging this tool is well worth the investment. I’m impressed with the inbuilt social sharing functions as well as the blog scheduling.
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