I’ve been doing a lot of work on Facebook advertising recently so it’s no surprise that there’s a few links on the topic included in this weeks social 7. I also found some cool tools for watermarking photographs, some advice on increasing your blog visitors and a good read on how some brands are handling social media crisis.
No More Sponsored Stories: 6 Big Changes Coming to Facebook Ads
Some big changes were announced for Facebook advertising this week. The biggest headline is the axing of sponsored stories, something I was delighted about. There are some other significant changes as well. As always Jon Loomer’s blog is the best place to look for these updates. Here are the 6 key changes explained.
How I doubled my unique visitors in six months (and tripled them in a year)
One of my goals for 2014 is to significantly increase my website visits so when I saw this pop up in my RSS feed I jumped straight on it. There’s some really great advice in this article on Problogger by Stacey Roberts, it isn’t groundbreaking just good common sense. It’s good to know that straight forward tactics like being a good social media citizen and writing for other blogs and publications has helped her achieve her goals.
6 Facebook Ad Image Best Practices that will Send your Click-Through-Rate to the Moon
When you create a Facebook advertising campaign through ads manager you have the option of adding up to six images to accompany it. Facebook will then test these images on a segment of your target and use the images that produce the best results for the remainder of your campaign. This excellent article from Wishpond outlines what you can do to ensure a better click through rate from your ads.
6 Watermark Apps To Protect Your Online Photos
There are lots of good reasons that you might want to add a watermark to the photos you take and share online. If people share your image, no matter where it goes it will carry your name and other info that you add to the image. If you worry that your work will be stolen and used by others for their own purposes you may also want to watermark your images.
This article reviews six apps that help you easily add a watermark to your photos.
11 Things You Need to Immediately Stop Doing on Facebook
This is a really nice fun article that is packed with great advice. Some of the illustrations made me laugh out loud. It’s worth bookmarking so that you can refer to it the next time you see a business page do something really silly on Facebook.
How to Give Your Goals a Makeover
January is always a month of planning for me, and I suspect others. There’s something about having that time off for Christmas that gets me in the mood for creating a plan. It’s very easy to set goals but the stronger they are the easier they are going to be to achieve. This excellent article from Pushing Social talks us through the steps for creating better achievable goals.
How to Respond to a Social Media Crisis
I’ve always been fascinated by how brands handle themselves in a crisis, of course we like to snigger when someone gets it totally wrong but it’s also really interesting to see how businesses manage it well.
This Week From Spiderworking
5 Ways to Prepare for Your Facebook Advertising Campaign
Lots of businesses jump straight in to their Facebook advertising campaigns but by putting in a bit of time planning prior to launching you will see better results. Here’s my top tips for putting your campaign in place.
How To Get More From Facebook ‘Boost Post’ – Target It [Tutorial]
This weeks video cast looks at how you can get more from your boosted posts on Facebook.
How Much Should You Spend On Your Facebook Ad? Social Stats Helps You Decide – Cool Tool
This weeks cool tool is a quick and easy way to decide on a budget for your Facebook advertising campaign. Social Stats allows you to choose a location, age group, gender and academic level to target and tells you how much you need to spend to reach them all on Facebook.
Did you know that Spiderworking.com runs Facebook advertising campaigns for business? Click here to find out more.
