Yet again the Facebook IPO is dominating social media news this week, but I’m not going to delve into that. I’ve found some great stories on using visuals in social media, Facebook advertising, writing great email copy and some interesting Linkedin stats. Have a great weekend.
Flickr and Pinterest partner
The big discussion around Pinterest over the last couple of months has been about copyright and attribution. The concern that Pinterest users were inadvertently breaching coyright was addressed for the first time recently when Pinterest released a piece of code that when added to a website prevented pinning. Photo sharing site Flickr was one of the first to implement this code on copyrighted and unsafe images leaving those with a creative commons licence to be shared.
This week Flickr and Pinterest have moved closer together. Now you can share to Pinterest easily from Flickr keeping the original attribution of the image meaning the original owner of the image will get credit for it. I imagine this will be just the first of many partnerships that Pinterest will forge as these are issues that will not go away. For more on the partnership and the benefits to Flickr here’s a great article from Read Write Web.
Linkedin buys SlideShare
I’ve always been a big fan of SlideShare. It’s a really strong B2B tool that connects users via presentations. If you haven’t used it yet it’s really worth checking out. I don’t upload much there any more but find it a great tool for researching topics. If your target market is an international one it’s a great way to reach people outside your regular networks. One of the reasons I joined SlideShare was because of it’s Linkedin integration. It’s possible to display a SlideShow on your Linkedin profile using the application. This is handy for people like me who may wish to offer teasers of courses, share slides from a speech and it’s even more useful for those who work within a visual industry. It’s a fantastic way to showcase your portfolio. The news this week is that it has been bought out by Linkedin, this is an aquisition that seems to make sense. I would consider SlideShare a B2B social network not just a presentation sharing site, so the merger with the biggest B2B social networking site seems obvious. Read more on the merger here.
Facebook organ donor initiative
Facebook launched a new feature this week that allows users to announce that they are an organ donor. It’s easy to add to your Timeline (you will need to be converted to Timeline for this to work). Just go to your Timeline, choose ‘life event’ from the status menu. Choose ‘Health & Wellbeing’ and organ donor from the subsequent menus. It then prompts you to add more info and asks you to officially register with the appropriate organ donor registry.
For more on why Mark Zuckerberg is so passionate about organ donation read this article from The Next Web.
Facebook advertising – A quick and easy guide
I’m often asked about Facebook advertising, although it’s not something I specialise in I am always interested in the latest developments. Facebook recently added some options to their self serve ads. If you are thinking of using Facebook advertising or haven’t had success with it in the past this excellent article from Social Media Examiner walks you through the options and shows you the kind of ad’s that work well.
Email marketing – Writing great copy
With so much emphasis being put on networks like Facebook it can be easy to forget one of the most effective online marketing tools. The email newsletter. I’ve been researching this area recently for some courses I’ve run and I’m often surprised at how few companies seem to utilise them. It doesn’t matter if you’re creating a beautiful HTML newsletter or simply sending a text email the copy is central to it’s success. This article from HubSpot gives great examples and suggestions that will increase your open and click through rate. It certainly has me thinking about how I can refresh my email newsletters in the future.
The rise of the visual social network
You really can’t have a conversation about social media at the moment without Pinterest coming up. Facebook seems filled with meme’s and images, the new Twitter interface makes it easier for us to view photos and Google+ always reminds me of a rich content version of Twitter. Images have become central to social networking but how and why did this happen? I remember less than a year ago creating memes and them being quite unique amongst the other content I was seeing, now they’re everywhere. This great Infographic and analysis shows the speedy rise of visual social networking and proves that we all need to be thinking visually in order to encourage more engagement.
Linkedin 4x better for B2B leads
Not really a surprising headline but I thought it was worth sharing this story. Anyone who uses Linkedin on a regular basis is probably aware of the potential leads that can be generated. I for one always find it the best network in terms of effort v the number of leads I get. It seems I’m not alone as this short but statistic filled article shows. So if you are still overlooking Linkedin, or not investing time in it and if your target market is other businesses I’d take another look. The article itself links to some really handy resources to get you going.
And from Spiderworking.com this week
Cool tool that helps you promote events via Twitter
This weeks cool tool was Twivite that allows you to create an event page that integrates with Twitter. It’s quick and easy to set up. More here
How to bring online relationships offline
It’s a bit of a bugbear of mine but I hate it when people to refer to ‘real people’ as being people you don’t communicate with online. This week I looked at how bringing online relationships offline can be a successful way to build both personal and business relationships. All the people I know are real! More here
Finalist in Social Media Awards
It’s not often I get to blow my own trumpet but I’m delighted that this blog has made it to the finals of the Social Media Awards for Best Business Blog. I’m listed against some great blogs including those from my co Blog Awards Ireland organisers Lorna Sixsmith (for Write On Track) and Beatrice Whelan (for Sage Ireland’s blog). The competition is fierce but I’m sure it will be a great night whoever wins.