‘How do I get people to read my blog?’ It’s a common question and one I was asked this week. Amongst my many suggestions is to add your latest blog post to your email signature using WiseStamp. This automatically pulls in your latest blog post and title and adds it your Gmail signature.
Here’s how it works: Go to the website and download the browser plug in
- Go to the WiseStamp website and download the browser plug-in
- The method of installation varies depending on your browser but WiseStamp will take you through the process.
Once downloaded you are prompted to use the on-site wizard to generate your email signature.
You’ll need to provide it with some basic information. You can sign up with your email address or use Facebook connect.
Now you can choose a template for your signature. I have chosen a basic text template below. .
Now for the really cool stuff… WiseStamp allows you to add a number of applications to your signature. It’s easy to get carried away here but I advise caution. Having too many calls to action in your signature can mean recipients are less likely to click.
My goal is to get more traffic to our blog. For that reason, I added the RSS widget, grabbed my feed address and pasted it in.
Once you are happy with your signature, click OK and there you have it. Here’s what my new signature looks like on my Gmail account
I love this signature idea. You also have the option to create multiple signatures. This makes sense, you may want to create different email signatures or versions of your signature for different segments of your target market. I’m looking forward to see how it performs.
Do you think it’s a good idea to add something like this to your email signature or do you get put off by all the noise at the bottom of your emails?
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I’ve seen many American social media bloggers recommending this and it is something I’ve been meaning to investigate to work out how to do it and then see if it makes a difference (plus I seem to send so so many emails in a day!) . I wonder will it work with outlook as it is the email address that I use mostly. I shall give it a go 🙂
Amanda Webb says
Yes I think I saw that it works with outlook but that might be on the premium service. However the premium service is very well priced so it might be worth it 🙂
Brendan Cullen says
Hi Amanda, You were wondering whether “it’s a good idea to add something like this to your email
signature or do you get put off by all the noise at the bottom of your
emails?” In the absence of testing you’ll only get a few anecdotal opinions. Do you have an email list you email regularly? You could try it there – actually you could do a split test – start emailing half the list with and half the list without – being sure to choose the halves at random – and them simply measure the unsubscribe rates.
Nice neat use of signature. I think an email signature is a classic way to kill the message with too much noise. Most times I only notice the signature if it is blatantly wrong, as in has WAY too much graphic content. At the end of the day, an email is a communication piece not a marketing piece!
Amanda Webb says
Yes you’re right. I think we can get carried away and add everything to our signatures. One clear call to action is better than all that noise and adding a blog post seems like a good one.
Brendan Cullen says
Tthere are two other potential downsides : Firstly, the load time can be affected as images use up far more memory than simple text. Secondly, such emails can sometimes appear to recipients as potentially phishing messages.
You can also use Brandmymail ( http://www.brandmymail.com ) similar to wisestamp but with better control over email signature and overall template.
Nice examples http://pinterest.com/brandmymailcom/brandmymail-user-templates/