So you’ve got a Facebook business page, you’ve started to gather fans but what should you post?
One of the nicest things about Facebook is that you can keep in touch with your fans on a daily basis (I wouldn’t recommend more than once a day). This gives you a unique way to enhance your brand, to establish yourself as a customer and to converse with your customers and fans.
Trying to find content for your page however can seem like an impossible task, so I thought I would share with you some of the tricks that I use to keep my page populated.
1. Google Alerts: Google alerts is a free subscription service. You can choose words or phrases as your ‘alerts’ and Google will send you daily or weekly emails listing web, news and blog results containing those phrases. When they hit your mail box in the morning scan through them for stories that would be of interest to your customers and that will help enhance your brand.
For example, for Feelgood Organic Hampers I have a Google alert for ‘Organic Ireland’, occasionally there will be a great story, posted in a newspaper or a blog about someone producing organic food or living a sustainable lifestyle in Ireland, the sort of story that not only would be of interest to my fans and customers but which is also relevant to my brand. When I find one of these gems I share it on my Facebook page.
2. Import your blog: Importing your blog into Facebook means that your page will automatically update whenever you post a new blog entry. The simplest way to do this is to use the notes function:
- Click the ‘edit page’ link under your company logo.
- Click on the pencil next to the ‘Notes’ application.
- Choose ‘edit’ from the drop-down menu, you will be brought to the notes page.
- On the right hand side of the screen click the link ‘import blog’ and follow instructions to feed your blog into your fan page.
3. Ask a question: Another example from Feelgood Organic Hampers. Gardening has been a massive trend this year and one which I have taken an active interest in, sharing my experiences on our blog and across our social networks . As every gardener knows slugs are a massive problem so I asked the Feelgood Organic Hampers Facebook fans and Twitter followers to give us their Slug solutions. They obliged by posting their suggestions on the fan page wall.
4. Have a competition: Offer a small prize in return for a short story, a caption, a name for a product. Spread the word about the competition through your mailing list, twitter, your blog, your other social networks as well as through your Facebook page. You will find that this brings you plenty of new fans too.
5. Company news and promotions: You will soon loose fans if you constantly directly promote your business but that doesn’t mean you can never do it. As long as you are providing value to your fans through other interesting content it can be beneficial to add company news and special offers to your news feed.
We’d also love to hear your Facebook fan page success stories.