How Do Younger People Use Social Media? – Digital Coffee 14th Feb 2020

This week on the Digital Coffee

🙌At last, you can trim your Insta stories in app

⏫Upload to TikTok from the web

💬How are younger people using social media?

Instagram testing story trimming tool

• At last
• Cut out the rubbish at the beginning and end of your clips
• Love this – more you do native in Insta the better and this helps us

https://twitter.com/wongmjane/status/1226092495311781888/photo/1

Upload to TikTok Via The Web

• Much faster than Insta offered this option
• Makes them look serious about attracting businesses
• Also great news for Social media managers

https://twitter.com/MattNavarra/status/1225375097529257985

https://www.tiktok.com/upload

Facebook news is coming to Europe

• Requesting news pages in Finland Norway Denmark & Sweden to register
• Their way of tackling fake news is to vet news channels
• Pages will also need to register to deliver news by chatbot to messenger and WhatsApp

https://www.socialmediatoday.com/news/facebook-begins-registering-news-pages-in-europe-ahead-of-broader-rollout-o/571861/

Facebook group admin and moderator Insights

• Shows top admins and activity classed by
  • Member Requests Approved
  • Member Requests Declined
  • Posts Approved
  • Posts Declined
  • Posts Removed

• Way to incentivise admins to stay on top of the group
• Also a way to see if paid admins are pulling their weight and maybe get rid if not
• Great for larger groups

https://www.socialmediatoday.com/news/facebook-tests-moderator-activity-insights-to-provide-transparency-on-group/572239/

How younger people (12-34) are using social

• Decline in social use from millennials and gen Z
• Instead smaller ‘campfire’ communities are popping up
• Private Messaging Campfires – Messenger, WhatsApp, Close friends on Insta
• Micro-Community Campfires – Facebook groups, Reddit forums, Communities around creators on YouTube, Text messaging apps with personal recommendations
• Shared Experience Campfires – Fortnite, Twitch
• “Don’t simply replicate what you’re doing on other platforms — it will come across as ham-fisted. Instead, pay close attention to the behavior of the people in the campfire you want to reach, think about what value you can bring to them, then get creative about the products and messaging you’ll use to engage them.”

https://hbr.org/2020/02/the-era-of-antisocial-social-media

TikTok launch new tips account

• To promote privacy and safety
• Using TikTok influencers to get message across
• Messages like – you’re spending too long online.
• Will it work? Will people respond to being told what to do by influencers?

https://www.socialmediatoday.com/news/tiktok-launches-new-tiktok-tips-account-to-share-platform-safety-and-well/572143/

Easier interface to appeal disabled Instagram accounts

• All happens within app
• Ask for review – if review successful you get account back
• If unsuccessful you lose account (but can download all your photos and data)

https://about.instagram.com/blog/announcements/safer-internet-day-2020/

Ads on IGTV

• Share revenue with creators
• Does this mean that it’s finally working for Instagram?

https://techcrunch.com/2020/02/06/igtv-ads/

New Twitter conversation options

• Set your tweet to only allow tweets from specific people
• Global – Anyone
• Group – People you follow or mention
• Panel – People you mention
• Statement – Just you
• Better control on conversations
• Less trolling and annoyance
• Fits the campfire analogy

https://www.theverge.com/2020/1/8/21056856/twitter-replies-limit-option-compose-screen-beta-app-features-new-ces-2020