This week on the Digital Coffee ☕️
🎄CHRISTMAS MARKETING TIPS🎄
🦇Twitter calls a halt to political ads
👻Snapchat adds another cool AR feature
🎃Video marketing stats for 2020
Twitter stops all political ads
- Facebook now in the spotlight
- Generally people seem to think it’s a good idea
- Will this stop aggressive political ad practices?
- But what about organic?
https://twitter.com/jack/status/1189634360472829952
Snapchat drawing AR
- Paint onto real objects
- I don’t have it yet
- New way to be creative
- Will Snapchat ever break from the younger audience?
Facebook link posts
- Three lines of text visible on mobile
- Links are getting hidden
- Facebook shows link posts to people who click links most
- Lower reach but more clicks and more relevance
Video marketing stats for 2020
- 78% of people watch video online every week
- 55% watch video every day
- 72% of consumers prefer to learn about a product or service through video
- Viewers retain 95% of the message when they watch a video
- 59% of executives prefer watching video than reading text
- 92% of mobile users share video content with friends
- Only 25% of people prefer vertical video…
https://breadnbeyond.com/video-marketing/video-marketing-strategies-statistics/
Facebook ads copy optimisation
- Multiple Text Optimization, allows advertisers to create several versions of headlines, ad copy and descriptions for a single-media ads
- Dynamically serves ads based on combination of this
- Just like Dynamic ads without the creative
- Not sure why they have a duplicate product
https://marketingland.com/responsive-ads-come-to-facebook-with-multiple-text-optimization-270013
Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book
