This week on the Digital Coffee ☕️
🎄CHRISTMAS MARKETING TIPS🎄
🦇Twitter calls a halt to political ads
👻Snapchat adds another cool AR feature
🎃Video marketing stats for 2020
Twitter stops all political ads
- Facebook now in the spotlight
- Generally people seem to think it’s a good idea
- Will this stop aggressive political ad practices?
- But what about organic?
https://twitter.com/jack/status/1189634360472829952
Snapchat drawing AR
- Paint onto real objects
- I don’t have it yet
- New way to be creative
- Will Snapchat ever break from the younger audience?
Facebook link posts
- Three lines of text visible on mobile
- Links are getting hidden
- Facebook shows link posts to people who click links most
- Lower reach but more clicks and more relevance
Video marketing stats for 2020
- 78% of people watch video online every week
- 55% watch video every day
- 72% of consumers prefer to learn about a product or service through video
- Viewers retain 95% of the message when they watch a video
- 59% of executives prefer watching video than reading text
- 92% of mobile users share video content with friends
- Only 25% of people prefer vertical video…
https://breadnbeyond.com/video-marketing/video-marketing-strategies-statistics/
Facebook ads copy optimisation
- Multiple Text Optimization, allows advertisers to create several versions of headlines, ad copy and descriptions for a single-media ads
- Dynamically serves ads based on combination of this
- Just like Dynamic ads without the creative
- Not sure why they have a duplicate product
https://marketingland.com/responsive-ads-come-to-facebook-with-multiple-text-optimization-270013
Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book
Morning 🙂
Good morning Amanda!
Dammit, no drink atm!!
Hi Amanda Coffee morning 🙂
Lemon water while pondering over my new friend Canva
Nice outfit
Indian Chai
Liking the link tip 🙂
Hi Amanda!!!
To go with the important video marketing stats Amanda Webb is highlighting this morning, please do also think about subtitling and live captions for your audience When recording or creating video. For anyone interested, I will be posting a video and resources shortly. In the WordPress and web communities we are also looking for champions to help encourage subtitling for those who are hard of hearing or deaf. Thanks Amanda
Considine!! Not consideen!!!
I’ve been testing a caption option for live videos and it works OK…not 100%, but my deaf friend says it’s good enough
Web Captioner is a great AI-tool and gets better all the time. You can also customise it.
https://webcaptioner.com/
Have been using the dynamic ads approach recently and find it really useful. I can be quite indecisive when it comes to deciding on the right image/copy, so this helps big time
personilsed video
There are others captioning tools we highlight in our livestreaming series Mark Orr too which I can via Amanda Webb
WebCaptioner.com
You may have to speak slower for the live captions rto work though Amanda 🙂
Yes I was going way too fast today. I need to calm down lol
I just don’t like losing control
Twitter stops all political ads
* Facebook now in the spotlight
* Generally people seem to think it’s a good idea
* Will this stop aggressive political ad practices?
* But what about organic?
https://twitter.com/jack/status/1189634360472829952
Snapchat drawing AR
* Paint onto real objects
* I don’t have it yet
* New way to be creative
* Will Snapchat ever break from the younger audience?
https://www.socialmediatoday.com/news/snapchat-adds-new-free-drawing-ar-option-within-the-app/566206/
Facebook link posts
* Three lines of text visible on mobile
* Links are getting hidden
* Facebook shows link posts to people who click links most
* Lower reach but more clicks and more relevance
Video marketing stats for 2020
* 78% of people watch video online every week
* 55% watch video every day
* 72% of consumers prefer to learn about a product or service through video
* Viewers retain 95% of the message when they watch a video
* 59% of executives prefer watching video than reading text
* 92% of mobile users share video content with friends
* Only 25% of people prefer vertical video…
https://breadnbeyond.com/video-marketing/video-marketing-strategies-statistics/
Facebook ads copy optimisation
* Multiple Text Optimization, allows advertisers to create several versions of headlines, ad copy and descriptions for a single-media ads
* Dynamically serves ads based on combination of this
* Just like Dynamic ads without the creative
* Not sure why they have a duplicate product
https://marketingland.com/responsive-ads-come-to-facebook-with-multiple-text-optimization-270013
Morning Amanda – tea
Gaye Moore thanks for watching Gaye
Amanda Webb – Spiderworking great video thank you
coffee…black. I love your skeleton romper! lol
Carrie Reagh I love getting it out every Halloween 🙂