What is your morning routine? Are you an early bird or a night owl? Do you start the day with a cuppa or get stuck into your work straight away? Can the way you start your day have a knock on effect on your success?
There’s been a lot written about the morning routines of successful people. The tasks they do first, the time they take out. I read them and I wonder if real people actually do any of that stuff.
So I decided to ask. I talked to 17 successful women about their mornings. This is what they said.
Abby Green – Author
Abby Green spent her teens reading Mills & Boon romances. She then spent many years working in the Film and TV industry as an Assistant Director. One day while standing outside an actor’s trailer in the rain, she thought: there has to be more than this. So, she sent off a partial to Harlequin Mills & Boon. After many rewrites, they accepted her first book and an author was born. Find out more at: www.abby-green.com .
When I’m operating at my *best self levels (unfortunately not as frequently as I’d like) this is my routine: Wake around 7/7.30am. (After working in the film industry for the guts of 20 years when pre-dawn calls were the norm, any time after 7 is sheer decadence).
Exercise for an hour.
Sit down at desk to work which usually means faffing about with emails and social media for an hour to help brain wake up.
Start working in earnest around 9.30 and hopefully keep going till lunchtime with approx 1,000 words to show for it.
(*The more regular self version of the above is the same without the exercise and moved on by a couple of hours with less words to show by lunchtime!)
Jill Holtz – MyKidsTime
Jill Holtz is co-founder of Mykidstime.com, the award-winning information website for parents, that has grown from a local Galway directory to a global website and one of the most trusted online brands for parents. Jill has a passion for all things digital and social, having personally overseen the growth of the Mykidstime social media community (currently 620k+ fans) as well as the recent launch of a new online training website, www.Digital4Sales.com, for businesses who want to market to parents.
usually get up about 6.45 and do 20 minutes of HIIT, I like getting this out the way first thing as it means I have done some exercise no matter what the rest of the day holds. Then we’re into family breakfast time. I like to vary my breakfasts so I don’t get bored, e.g. porridge one day, toast another day. A coffee is a must to get me going, and I use my coffee drinking time to do a quick catch up on the Mykidstime and Digital4Sales social media channels.
Then it’s focusing on getting everybody out the door on time. I usually drive my eldest daughter to high school or if my husband is doing that I walk the youngest to the school bus and take our dog for a 20 minute walk. I am usually back at my desk at 8.45.
Each day I make a list of hourly blocks and assign key things I want to achieve that day against the time blocks. It’s a new method I started using last year to try to manage my time better and not spend too long on things either.
I check emails first thing and then I try hard not to look at them during the time I am focusing on a task because multi-tasking is less efficient. I stop about 10.30 to have a 2nd coffee and a quick break then back to my desk until lunchtime when I do a second check in on social media.
Because I work from home and have kids coming back from school in the afternoon I try to really focus to get the main things on my list done within the time I have so I can be there for them. Once a week I do my best to block off a 2 hour time slot for deep content creation or strategy work too – if I don’t diary this it doesn’t get time!
Joan Mulvihill – IC4
Joan is Centre Manager at IC4 (Irish Centre for Cloud Computing and Commerce). She previously worked as an independent consultant and prior to that was CEO of the Irish Internet Association.
For the past four months I’ve been working for myself and from home. Interestingly my morning routine hasn’t changed much. I’m clearly a creature of habit. The alarm goes off at 7.30 and the 8 minute snooze button gives me time to gauge the weather and what I’m going to wear. Then I give myself a 30 minute turnaround time to get showered, dressed and ready to go. Even if I’m just going as far as my kitchen table for the day, I still dress for work, for me. I could no more work in my PJs than I could go for a run in a dress.
Then I have my first coffee, no laptop, no phone, just me on the chair by the window with 10 minutes to contemplate the day ahead. Then I’m ready. Laptop on by 8.30am; emails check, diary check, to-do list check. I appreciate that this morning routine is quite luxurious. I’ve no commute and I don’t have to worry about getting anyone else ready, school runs or packed lunches.
As I write this I’m about to start back working in Dublin 5-days a week with a 9am start. I will need to leave the house by 7.45am so the alarm clock will be set for 7am. I’ve been commuting for years and it doesn’t bother me at all. When I lived in Dublin I regularly spent an hour in the stop-start of shuffling traffic to cross the city. Now that I live in Mullingar most of that drive time is now on the freer flow of the M4. I listen to LyricFM on the way to work. Its cheesy but it’s easy and there’s enough ‘real world’ in my day that a bit of escapism is important. That said Kathy Scott of The Trailblazery has recently converted me to podcasts; “Design Matters” and “On Being” in particular.
Lorna Sixsmith – Author
Lorna Sixsmith is a farmer and author now with three books under her belt. She won the CAP Indie Book Award for nonfiction with her second book How to be a Perfect Farm Wife in 2016.
As a dairy farmer, author and occasional social media trainer, my routine varies according to the time of year. I’m not a morning person and regard those who manage to wake at 5am and write 1000 words before breakfast with more than amazement. In fact, if I didn’t have to get up early, I’d much prefer to work till 2 or 3am and then sleep in.
At this time of year when we’re busy with spring calving, I get up at 7am, prepare school lunches, unload the dishwasher and have breakfast with the children before leaving them to the school bus for 7:50. I usually start the calf feeding at 8:30 so I’ve half an hour to do things like respond to emails, have a second cuppa, read a couple of blog posts and check Twitter.
Depending on the number of calvings and what else is going on, I could finish my yard work anytime between 10 and 12. It’s then time for a second breakfast before I settle at the laptop to do two hours of writing / research. If I’m seeing a client, it’s a quick shower and off in the car.
My routine is different in summer and autumn as if I’m working on the farm, it’s usually in the middle of the day. Once the children are gone to school, I give myself half an hour with a second cup of tea to ease myself into writing mode by checking emails, reading a couple of blog posts and checking the social media platforms. I’ll then write from 8:30-10:30. Brian comes in for a “second breakfast” around 10:30 so I’ll stop then for 30 or 40 minutes. While half an hour might seem a long coffee break, it’s also a mini meeting as we discuss what has to be done or deal with some paperwork.
One of the best time management tips I ever got was from Owen Fitzpatrick: rather than looking at a long to-do list, create a “closed list” of the things that I will do today. I often put estimated times beside each task and yes, I still underestimate how long things will take.
Joanne Sweeney-Burke – Digital Training Institute
Joanne Sweeney-Burke is the CEO of Digital Training Institute, an Irish-based digital marketing consulting and training agency. Joanne inspires boardrooms and decision-makers to adopt new digital approaches by writing strategy and training teams to bring their skills into the Digital Age.
She is also a published author and is currently writing her second social media book on Digital Transformation in the Public Sector.
When I’m not travelling my morning routine involves getting my children up and out for school and university. Sophie is 21 and Bobby is 7 and most morning’s I’ll find them in the same bed. I wake up to my radio alarm clock at 7am with RTÉ’s Morning Ireland giving me the news of the day.
I wake up my digestive system with hot water and lemon and boil two eggs. When I’m travelling I’ll probably get up an hour earlier to do some work or prepare for a pitch, presentation or speech that I’m delivering that day. My weekend mornings are different. They start with me pulling on my runners and running for six or seven miles. It helps me unwind from my busy week.
Carol Tallon is the author of the Irish Property Buyers’ Handbook series. She has contributed to Irish and international media on current affairs, industry, property, innovation & technology (PropTech).
She works as a strategic/communications consultant – at operational and project levels – to State agencies, industry representative bodies, private developers, construction companies, auctioneering firms and media outlets. Find out more at www.caroltallon.com.
My alarm is set for either 6am or 7am on weekdays but I usually wake before the alarm. I love being woken by natural light so winter in Ireland is never my most productive time!
My morning routine has changed dramatically over the past decade. I have gone from being a habitual night owl to the proverbial lark but I cannot tell whether that is due to the changing demands of my business, the changing needs of my family or perhaps it is simply an age thing.
When I started my first business I was in my mid-twenties, with a young child, I was regularly working 15-18 hours a day. It was not unusual for me to start into a new project at 11pm, work until 3/4am and start again in the morning.
Start-ups are like children (and puppies), they require boundless energy, patience and the resilience to keep going through challenging phases without losing enthusiasm. But like children and puppies, businesses must mature. ‘Start-up’ is only ever a temporary stage, at the end of which a business either lives or dies. Staying on the start-up treadmill indefinitely is the ultimate entrepreneurial delusion (guess how I learned this?).
Ten years on, I definitely sleep more and I sleep better. When I wake up, I know the key tasks and appointments that I have to deliver that day. I have stopped checking email and social media when I wake up. Instead, I check three or four times a day, maximum (except on Tuesdays, when I abandon all technology). I have a fifteen-minute morning mediation routine where I visualise my day and that genuinely kick-starts my motivation. I have recently started doing yoga in the mornings but follow that with the strongest coffee I can find, which I suspect defeats the purpose of the yoga…
The most powerful predictor of whether or not I have a productive day comes down to discipline. I resist the temptation to be a busy fool and one of the ways that I have done this is by separating my role as leader of the business from my tasks as employee of that business.
At the weekends, I allow myself time and space to strategise and plan. At this stage, I am the leader. But once Monday morning arrives, I become a mere foot-soldier for my business. My week is all about achieving prescribed tasks; daily actions all designed to move the business in the right direction. I take away my discretion to avoid unfavourable tasks and this effectively eliminates procrastination.
Entrepreneurs are great at feeling busy and can make excuses for not ‘sticking to the plan’ (because it’s written in pencil, right?). But often, this comes down to a lack of self-discipline that translates into inconsistencies in work. In every failure I have experienced (and there have been many), inconsistency has played a big part. In reality, my morning and daily routines, as set out by my ‘boss’ – or weekend me – are vital to achieving the goals of the business.
Pauline Sargent – DigiWomen
Pauline is a qualified Digital Marketer. She lectures in digital media and marketing studies with Dublin Business School.
She set up DigiWomen in 2013 It supports and encourages women to use technology and understand what it can do to support and grow their business. We provide networking events to help women make connections in the technology industry. We also run workshops and seminars throughout the year for members. It’s also a support group that advocates for women in technology.
It is generally an early start for me. I like getting up early. I go to bed most nights at 11pm and get up sometime after 6am. Getting up before my kids wake gives me time to get a good chunk of work done for 45 minutes. I find it easy to concentrate and ideas come quicker. Come 7am I spend time getting the kids ready for the day, lunches sorted and some general housework.
By 8.30am one of us will walk the younger fella to school and get the dog walked as well. I am usually ready to start my working day and sitting at the desk by 9.30am if I am not lecturing. An ideal morning would include 15 minutes of meditation or some sort of yoga/stretching practice. Some day I will make that a consistent habit.
Sian is an accountant for four local companies and content editor/proofreader for three companies in USA – Egg Marketing & PR, LegalMorning.com and Tweak Your Biz. She also picks up ad hoc work from a local accountant and other proofreading jobs for fictional books, business books and website content.
She’s also the VA for Spiderworking so you might find yourself talking to her on the phone soon.
I live in the country down south in Ireland, right on the borders of Cork and Waterford, in a cul-de-sac of fields. My three dogs, and myself, need walking every day and we are spoilt for choice in this area. Our main daily walk on a weekday is what we call the “Claddagh Ring” which is 6km of lanes which circle and bring me back to my front door. This is the first thing I do every morning as soon as I’m out of bed. The dogs won’t let me hang around and also, if I do, then I’ll find other things to distract me and spoil the start we get. This walk normally starts around 9am and lasts an hour. Then I get home, shower and have my breakfast so I’m ready to start my working day around 11am. This may sound late to some but seeing as I probably won’t stop working until 10pm I think I’m allowed.
Whilst I’m walking the dogs I start off just enjoying the countryside and the antics they get up to. Once I’m about half way around and heading towards home I’m thinking of the work to get done that day and the best way to approach things. Most of my working week is done from home so I have to structure myself, especially as I could be switching between clients or even changing from accounting to editing and proofreading. Thankfully my mind is used to this switch over now and sometimes I even crave it so as to break up the routine. I’ll have made out my “to-do” list the night before – it’s always the last thing I do when I switch off the laptop. Although I have some set days for a couple of my accounting clients the rest of the time I just slot in whatever is coming up that week. Once the laptop goes on I check all the emails that have come in overnight – weeding out the spam and prioritising anything I need to look at that day using the flags and tasks on Outlook. As I have 8 separate emails for the different clients and work that I do there can often be a lot to get through. My editing and proofreading clients are all in America so their emails mainly come in while I’m sleeping. So that’s my normal morning routine – throw in a few strong, black coffees and I’m sorted.
Elaine Rogers – The Smart VA
Elaine is a Virtual Assistant and Online Business Manager. She helps businesses create, build, and grow their online revenue streams. She is a pain reliever who helps business owners get stuff done over at www.thesmartva.eu.
I left a routine life in 2013 to discover another way of living. For two years me and my husband had no routine whatsoever. Our only goal was to discover and make delicious meals in our new French home. Since then, my work has become a bigger part of my work-life integration.
We are still in our winter routine in SW France, and this will change as the sunrise changes. The three things that MUST happen every morning are – the hen villa must be opened, the cats must be fed, and Elaine must have coffee.
The cats wake me up about 7:30 to open the hens. They come with me, and we return to the house to have breakfast and said coffee mentioned above. I will then go to the office and review my ToDo list for the day and let emails download. My mornings have a common theme – don’t eat the Elephant first. I am a slow starter and pick up pace as the day goes on. My Monday mornings are the best (slowest). Happily doing fun stuff for the first hour or so, and then it’s mindfully showering and getting dressed. I don’t even shower every day so I can enjoy guilt-free long slow showers. It’s a game changer for me. I love my mornings now!
Sinead Hyland – Irish National Stud
Sinead is Marketing Coordinator for the Irish National Stud & Gardens a unique attraction of outstanding natural beauty that is home to some of the most magnificent horses and sumptuous gardens to be found anywhere in the world.
Depending on the time of year my mornings can differ however at present during the foaling season ( mid-January to end of May) is always an exciting time! I get a text first thing (7am) to update me on the foals that have been born during the night. Approximately 270 will arrive in these 5 months with sometimes 4, 5 even 6 in a night. I arrive at my office, grab my cannon and head to the foaling unit to get some snaps of the new-borns for social media. I then follow the loop to the Restaurant, get a takeaway coffee and head to my office to upload and post. Not a bad way to start the day!
This is followed up by alternative brainstorming, liaising, planning, preparing for upcoming events, publications, deadlines etc.
As well as being a busy stud farm working in the public eye, tourism is also a big part of our business where we welcome over 120,000 visitors per annum to the Japanese Gardens, St Fiachra’s Garden and of course the stud itself. Each day is different which is great as it keeps you on your toes and is definitely never mundane! I’m very lucky to work in an industry I am so passionate about and a job where I am encouraged to push the boundaries and try new things.
Joanne is a 30 something coffee lover living in rural Dorset with her long suffering partner and three children. Joanne is a blogger, owner, designer and creator at Charlie Moo’s specialising in handmade fabric party bags. Sage Business Expert and author of Crafting a Successful Small Business.
In her spare time she likes to eat and watch crime dramas sometimes at the same time!
I’d love to sit here and say my morning routine is conductive to a full day of tranquil working but sadly it just ain’t so!
I’m a sleeper. Mornings aren’t my strong point. I wake grumpy to the sound of arguing. Always to the sound of arguing. Our 5 year old hasn’t quite realised who is in charge and any excuse for a row she’s there. She looked at me funny. I don’t like the way he smells. He sat on my chair.
I haul my grumpy ass to the kitchen, feed the cherubs and make their packed lunches whilst inserting an intravenous coffee drip. Once the caffeine takes effect and I’m washed a dressed I start to feel a bit more human. Until of course I ask a small human (yes the 5 year old one) to get dressed. Somewhere between asking Olive to get dressed and climbing the stairs this information is altered into spend the next 10 minutes playing ponies. WHAT!!! Which of course ensues is STRESSFUL! It’s a never-ending cycle of nagging, come on, we need to leave NOW!! By the time the girls are delivered (late of course) to school, I’m not even sure if I even said goodbye to Charlie when he left with Daddy.
Once I return home I NEED more coffee. I also spend sometime (not a lot though I’m on a tight schedule school closes at 3!) tidying up the morning clutter, putting the dinner on (gotta love a slow cooker) and calming myself down.
I usually start my working day with (more coffee) emails. I hate having a full inbox and I take the time each morning to sort through what needs doing today, or diarising for the next few weeks and deleting.
There is nothing more satisfying than a clean inbox. I check my social media as I schedule a lot of content and like to spend a bit of time replying. I usually find by this time I’m in the right mind set to start my to do list. (well after more coffee of course!)
Eleanor Goold-Hiscox – Kreativ Copywriting
Eleanor Goold is owner and founder of Kreativ Copywriting a forward thinking and friendly writing, copywriting and content creation service. She also has her own branded website EleanorGoold.com where she provides business owners with smart ideas, copy tips, the art of storytelling and access to free social media strategies to boost their business success.
I start each day pretty much the same way. I like to get up early and before I do anything else I sit down with my diaries and journals and get writing. I religiously jot down my thoughts, ideas and all the things that have been happening in my life. I put everything down in either my moleskine writer’s diary or my ‘morning pages’ journal (a handwritten stream of consciousness). Either way, I have to write to clear the way and my mind for the day ahead. This is usually performed with a steaming hot mug of tea in hand and a Parson Russell Terrier curled up at my feet. I have tried the whole hot water and lemon thing…but it just wasn’t me…so English breakfast tea it is.
Following this, my usual routine is to take my dog for a long walk in the local woods, weather permitting. This is a key part of my day, serves as my meditation and is where the majority of my ideas percolate. I love to commune with nature in some form or the other every day. If the weather is really bad and I cannot go to the woods, I will go into the garden, regardless of the conditions, bring in firewood in the winter, or vegetables or fruit in the summer. I then make freshly brewed coffee (for two), and usually a breakfast of eggs of some description…scrambled, boiled, poached and then I am good to go. If I miss any of these things, journal, nature, dog walk, coffee and eggs…then my day never feels complete.
Jenny Brennan – AgoraPulse
It took me a long time to realise that to be successful in your career that you really need to put yourself first in the mornings. I have two young boys, a couple of dogs and a husband to look after as well, so my life is hectic.
Last year I made a few key changes:
- I follow Tony Robbins and practice his priming exercise
- I workout 5 days a week no excuses and always in the morning. Sometimes REALLY early and some days mid-morning, but it gets done and transformed my productivity
- I schedule my diary in advance and include time for myself every week, whether that is nails, hair, coffee with a pal or just a simple bath. That keeps me motivated and gives me something to look forward to. I used to journal and stopped, but maybe that will come back.
Ellie Silson – Sage
Ellie is social media community manager at Sage UK. She loves chatting to people on and offline. If she’s not building communities or networks you will find her watching a great game of rugby league.
My morning route is pretty normal I’d say. With only two of us in the household we dash around in our own little worlds to meet and exit by 7.
Just before we exit I wiz together an energy boosting smoothie consisting of mango, banana, protein powder and almond milk. We jump in the car and I drop James off in town.
I then have a 30 min ride where I’m able to plan and prepare my day in my head. This 30 minutes truly helps me focus and priortise my time. Once at work first stop is a strong cup of tea and chat with my colleagues before work begins.
Madeleine Forrest – Duckett’s Grove Tea Rooms
Madeleine’s passions include family foremost, customer service, data protection, internet security, home education, networking, supporting live music in Carlow and Duckett’s Grove’s potential as a tourism destination.
Het background includes law, civil service, tourism, and more recently, studies in IT Management. She lives near Carlow town with her four children and grandson.
Saturdays are slightly different from my Monday to Friday routine. It is still an 8am start, but instead of heading to school in Bagenalstown with my daughter Madeleine, we drive to Duckett’s Grove. My daughter Mary Kate has recently re-opened the tea rooms there every Saturday.
Mary Kate looks after the visitors, Madeleine makes the crepes and waffles, and I bake the brown bread, scones and cakes. I love to bake. I enjoy the peace and quiet there and very easily get lost in the therapeutic little world of measuring and sifting, mixing and kneading. It is a mindful activity concentrating my mind on the present, the concerns of the past week melt away.
The scones are always first out of the oven, our need to test the quality ensures that I take fifteen minutes to enjoy a warm scone with a deeply flavoursome Americano, Saturday morning breakfast! The brown bread and cakes are usually ready to come out of the oven then.
The girls have breakfast while I clean up the kitchen and put out the menus. I bring the café board down to the car park, then go for a walk around the grounds before we open. I love the pastel hues of the morning light, the stark, desolate beauty of the castle ruins silhouetted against the skyline, and the promise that a new day holds.
Mandy Mortimer – Jelly Bean Media
Mandy recently stepped out of 16 years of full time video editing work to start her company, Jelly Bean Media, so that she can spend more time doing what she absolutely loves. That is food photography and video production. She styles, shoots and edits all her own work, so she’s a one-stop-shop for delicious looking food-centred content.
My business involves working in two different modes. Some days I’m on set either taking photos or filming. Other days I’m based at home editing everything that I’ve shot.
The at-home mornings are pretty relaxed. I set an alarm so that I don’t sleep all morning, after all, just because I’m at home doesn’t mean I can waste the day away in bed (if only!). Thankfully the alarm isn’t set for as early as most people have to endure, a perk of the job. I hop into the shower to help wake up and start the day afresh, then shuffle into the kitchen, probably in slippers or fluffy socks, to get something to eat. And as clichéd as it is, I have to have my cup of coffee. It’s not about the caffeine (I’m a latté kinda girl), I just love the smell and I can’t imagine a morning without a cup.
Depending on what I’m working on – it could be writing up recipes, editing various videos or photos, researching etc. I like to jot down a list of things I’d like to get done in the day. I find it very satisfying to cross things off a list and it helps me keep track of what I need to do so that nothing slips through the cracks. It also helps me prioritise which jobs need to get done first. I also check my e-mail and have a browse through my Facebook feed (yeah, I can’t help myself). Breakfast eaten, an idea of what needs to be done, I get stuck in. A pretty simple morning!
On the other side of things, and in stark contrast to my easier mornings at home, are the days I’m headed out for a shoot.
The night before I would have packed and grouped all the equipment I need so that it’s ready to grab in the morning. These days tend to start a lot earlier for me, definitely not my favourite as I’m a night owl, so having things in place the night before is really important. I lug all my equipment to the car and get it packed (lights, props, cameras, foods I’ve pre-prepped for the shoot, etc.). I check things off my mental list (sometimes a physical list, depending on the complexity of the shoot) to make sure I haven’t forgotten anything. Then I get showered and dressed, put a face on (you won’t catch me in public without mascara, at the very least!) and get all my own food for the day packed. I make an effort to pack my own breakfast, lunch and snacks otherwise I end up eating crap! (Can I say crap? Sorry, just did…).
One last scan around the apartment then I head out. I get some music pumping for the drive which keeps me awake (what is this 6, 7 or 8am, anyway?!) and it also gets me revved up for the day. The rest of my morning routine happens on set where I unpack, start setting up my equipment and then have my breakfast and oh-so-important cup of delicious smelling coffee. Then the day can start!
And that’s just a glimpse of my morning routines. I much prefer the more relaxed days at home (who wouldn’t!), but the other mornings do keep things interesting!
Eveleen Coyle – Fab Food Trails
Fab Food Trails has been on the go for ten years, the first company to do Food Tasting Trails in Dublin or in Ireland.
Born in Dublin, Eveleen started her working life first with a magazine group and then in book publishing.
The idea for Food walks came when she attended the opening dinner at the Adelaide Books Festival in Australia. Seated between the doyens of Australian food, she found herself telling them about not just the quality of our food, but all that was happening on the food scene in Ireland when a fellow guest remarked, ‘so why don’t you do food walks in Ireland?’. That was 14 years ago.
My day starts early, around 6:30.
Armed with a large pot of tea, I check and reply to emails, do orders for upcoming walks and events, and then schedule texts, tweets etc for later in the day.
Then I do the list – pencil and paper – of things to be done later in the day. All this can take anything from one to two hours with no interruption. There is that slightly smug feeling when you sit down at a clear desk at 9:30!
After that it is a walk, just twenty minutes or so to clear the head.
Meetings are generally scheduled for the start of the week and my preference is for earlier in the
day so that any follow up required can be done that afternoon.
Some days I might wander an area with my colleague Catherine, just to see what is happening around the place. We are always on the lookout for new stops and tastes not just for our Food Trails walks but for our Dublin Food & Fashion walk which has become very popular recently.
At present we are setting up a number tasting trails of neighbourhood haunts, starting with one a
month each in a different parts but within a stones throw of the city. Very exciting suff!
What’s Your Routine?
Is there a perfect routine? Most of our women seem to lean heavily on coffee but apart from that they are all different. There may not be a morning routine that guarantees success but I think having a routine is a crucial part of working for yourself.
Do you have a routine? I’d love to hear about it.